Proton logo There’s a new sheriff in town at National Carmakers Proton in the form of Ahmad Fuaad Mohd. Kenali, who replaces Abdul Harith Abdullah as Proton’s Managing Director. Since DRB-Hicom’s acquisition of Proton four years ago, there has been four Managing Directors at Proton to date, including the latest incumbent. Previously, there were Syed Zainal Abidin Syed Mohamed Tahir and Lukman Ibrahim.

Meantime, former Proton’s Managing Director Abdul Harith is moving back to parent company DRB-Hicom as the COO (Chief Operating Officer) of automotive distribution and defence division.

Proton’s new Managing Director Ahmad Fuaad has been the COO of Finance & Corporate at DRB-Hicom from 12 August, last year. The new incumbent now takes on the huge role to lead Malaysia’s Automakers to greater heights, under the stewardship of former Malaysian Prime Minister Tun Mahathir Mohamad. Fuaad is currently a member of the Management Board at DRB-Hicom.

Prior to the COO post, Fuaad served as Group Financial Officer for DRB-Hicom and was Chief Financial Officer at Astro, from August 2010 until August 2013. From his past experiences and expertise in finance, the new incumbent’s role at Proton will most definitely be to strengthen Proton’s financial gain or tighten budgets for that matter. During his tenure at DRB-Hicom, he has also performed duties as Director at EON (Edaran Otomobil Nasional), Horsedale Development and Proton Holdings.

Before joining Astro, Fuaad was the Executive Director in the Audit & Business Advisory Services for Ernst & Young, serving from 2007 till 2010. Earlier than that, he was Exec. Director of Finance for Petaling Garden from 2001 – 2007 and worked at Arthur Andersen from 1994 – 2001.

Interestingly, between 2013 until present, he serves as Non-Independent Non-Executive Director of Pos Malaysia as well as Non Executive Director at Konsortium Logistik.

From his illustrious career options in the Corporate sector, Fuaad is an experienced Accountant, having been a fellow of the Association of Chartered Certified Accountants, U.K. He is also a a member of the Malaysian Institute of Accountants and Malaysian Institute of Certified Public Accountants. The new Proton Chief holds a Bachelor of Science (Hons.) degree in Computerized Accountancy from University of East Anglia U.K. and BTEC National Diploma in Business and Finance from Brighton College of Technology.