Volvo Car Malaysia and Federal Auto Holdings have launched the newest Volvo showroom, situated at Menara MBMR. The showroom replaces the recognizable Volvo showroom, located along Federal Highway. This showroom will be the first to implement the new Volvo Retail Experience (VRE), an important next step in Volvo’s journey as a true Swedish Premium  marque.

Costing more than RM10 Million and spanning an area of 16,685 sq. feet, the showroom will keep to global standards and feature the latest product and service offers by Volvo. As part of the Volvo Retail Experience, it will also provide an improved aftersales service experience, giving more importance to service customers than ever before.

“The Volvo Retail Experience is just one of our strategies to strengthen and close the gap with our competitors. As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment. With this new showroom, we look forward to continually engage with our fans and win over new ones,” said Lennart Stegland, Managing Director of Volvo Car Malaysia.

The new showroom is only a stone’s throw away from the previous building which is now converted into a service area. “The former showroom was an icon and a landmark in its own right but the establishment of this new Volvo Retail Experience showroom is necessary to keep the brand competitive. Albeit, it will still maintain the same sense of familiarity that our customers are accustomed to,” said Aqil Ahmad Azizuddin, Chairman of Federal Auto Holdings.

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Inspired by Scandinavia, the new showroom features a lot of natural light that streams through from the large windows lending warmth and creating a comfortable atmosphere for customers. The showroom was specially conceptualized as a ‘living room,’ featuring chic Scandinavian-designed furniture, free Wi-Fi and delectable Swedish cakes and coffee.

The new ‘living room’ concept will take up 40% of the showroom, while 60% is dedicated to a contrasting ‘street’ displaying area showcasing Volvo’s new car range.

The concept was designed so that customers can relax in a cosy ambience while waiting for their Volvo vehicles to be serviced.

The new showroom at Menara MBMR opens from 9.00 am to 7.00 pm on Monday to Saturday and 9.30am to 5.00pm on Sunday. For further information, please contact 03 – 2260 1411.