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With the ninth edition of the Formula One Petronas Malaysian Grand Prix just eight weeks away, Sepang International Circuit (SIC) has intensified its campaign to secure further support for the event with a special session with top corporate leaders in Kuala Lumpur yesterday.
Offering packages described as ‘a win-win F1 formula’, SIC chairman Datuk Mokhzani Tun Dr Mahathir called on the corporate companies to take opportunity from the Formula One race as a platform to enhance and explore their business opportunities while supporting a national agenda by the government.

“As you are aware, Formula One is not merely a programme for SIC or the city of Kuala Lumpur.”
“Instead, it is a national project by the government to enhance Malaysia’s image globally; a catalyst to develop motorsports in Malaysia as a sports as well as a business; as well as for the development of its automotive sector.”
“Now, it has become a prime strategy in generating national revenue from tourism, which SIC, Tourism Malaysia and the City of Kuala Lumpur are fully committed to and which had shown over the years of its huge impact to national economy,” he said at the F1 Corporate Cocktail at Westin Kuala Lumpur.
With the event commanding hundred of thousands of television viewers, Mokhzani (left)said Malaysian companies could make immediate impact in international mileage by taking up the circuit’s advertising packages around the track and at the spectator areas.
On a smaller scale, they could also take up advertising spaces with the official programme book from USD 8,500 to USD 13,000 or simply committing themselves as partners to the event with SIC, he added.
The companies could also take up the Paddock Club, Corporate Suite and Corporate Platform packages to entertain their business associates and clients at the circuit while enjoying the world’s most prestigious motor racing event.
Hailed as the Ultimate Experience in Formula One, the Paddock Club provides access for guests to be near the F1 pits and garages; meeting drivers up close and enjoy the race from private lounges at the upper terrace of the pit building. Passes are sold between RM 14,440 and RM 16,340.
For the Corporate Suite package, companies could entertain up to 150 people with full hospitality and decorative branding during the three-day event in private suites situated at the Mall Area. Each exclusive suite is priced between RM 427,000 and RM 475,000.
For a true open-air experience to the race, corporate companies could opt for the Corporate Platform package where it could host up to 90 people during the three-day event at the upper tier of the Main Grandstand at a price of between RM 48,000 and RM 74,000.
Guest of Honor, YB Datuk Liow Tiong Lai, Deputy Minister of Youth and Sports (right) elaborated that SIC had opened doors for Malaysians to make their names in the international arena with the likes of Fairuz Fauzy getting closer to his Formula One dream and Alex Yoong putting Malaysia among the frontrunners in the current A1GP series.
The Youth and Sports Ministry believed that more Malaysians would be joining the ranks of Fairuz, Alex andMalaysia’s rally king and former Group N world rally champion Karamjit Singh. “Through their achievements, we had shown the world that we have the talent and potential to be world beaters in motor racing,” he said.
“We know we have a world class motor racing facility at SIC; an internationally recognized team of organizers as well as a host of committed enthusiasts; ready to take Malaysian motorsports to a higher plane. What is required for Malaysia to establish itself further in the world of motorsports is merely a combination of all these elements and a stronger support from the corporate sector for Malaysia.”
“It is a well-known fact that motor racing requires big investment. But, as the Formula One World Championship series had show, it has huge potential as well to provide lucrative returns. Motorsports has always been a highly effective tool for product branding, advertising and mileage as clearly proven by Formula One.”
Datuk Liow hoped that Malaysian corporate sector would support the Formula One and the general development of motorsports in Malaysia.
The Youth and Sports Ministry had, in accommodating the growth of motorsports in Malaysia, established the Motorsports Commission of Malaysia (MCM), which would be working closely with the existing governing body for motorsports under the Automobile Association of Malaysia (AAM) to handle all affairs in relation to the sport.
He urged all relevant parties in motorsports in Malaysia to make full use of MCM, which will always be ready to provide the necessary assistance, support, advice and guidance to help the motorsports fraternity.
“The MCM is even prepared to be a bridge between the motorsports activists and corporate companies in search of any win-win formula that would benefit both parties and the government,” he added.
Sepang would host the second round of the 2007 Formula One World Championship from 6th to 8th April – which would be three weeks after the opening round in Melbourne, Australia from 15th to 18th March.
Prior to the actual race, Sepang would also host its first ever official F1 Team testing at the circuit from 27th to 29th March, which Mokhzani believed would be a key programme to boost the promotions of the Malaysian race and would be instrumental in its efforts to woo in 120,000 spectators for the race.
Above & left: Presentation of Sepang Circuit’s merchandise collection & D’Reka Batik for the 2007 Formula One Petronas Malaysian Grand Prix
Below: Noryn Aziz entertains the guests with R&B hits
More pictures to be posted in our gallery…
In support for the ninth Formula One Petronas Malaysian Grand Prix 2007, Express Rail Link (ERL), the operator of the KLIA Ekspres and KLIA Transit high speed trains, is offering special transfer packages for F1 fans to the SIC.
Available on the KLIA Transit, these F1 Transfer Packages are priced at a promotional rate of RM 100 per person for the Three-Day Package and RM 80 per person for the Race Day Package.
The fare includes a tow-way high speed train ride on KLIA Transit plying between KL Sentral and Kuala Lumpur International Airport (KLIA) and a two-way bus shuttle between KLIA and SIC.
Total journey time is approximately 60 minutes from KL Sentral to SIC.
The KLIA Transit Formula One Transfer Packages can be purchased at all ERL ticketing counters as well as selected SIC ticket outlets. Passengers may call ERL Customer line at +603 2267 8000