Premium Italian Automakers Maserati is endorsing Jamie Barrow, a Snowboarder from U.K.,, following the Brit’s Guinness World Record feat for the fastest speed on a snowboard while being towed by a vehicle on the frozen lakes of St Moritz. Barrow was towed with a Maserati Levante SUV, a much faster car than the one used in his last record attempt, fitted with Pirelli Scorpion Winter tyres. The special studded tyres have 474 studs per tyre and are 4 mm long to allow the best grip possible on the frozen lake.
Barrow previously broke the same record in February 2016, when he was clocked at a speed of 99.87 km/h while being towed behind a car across the same frozen lake in St Moritz. Despite breaking the record in 2016, Barrow was always confident that an even greater speed was possible, due to the track in 2016 being slightly shorter than originally planned and the soft snow not allowing the grip needed.
Guinness World Record feat
Strict criteria had to be met for the record to meet Guinness World Record guidelines. These included completing a timed run in both directions with specialist recording equipment, set at 100m by a Guinness World Records official. With 400m needed either side so that the Maserati Levante could accelerate and slow down safely on the snow, a total run of approximately 900m was prepared.
On 19 February, the very first out run was recorded at 151.57 km/h. Due to the Guinness World Record stipulations, a return run back was recorded at 147.72 km/h. The two runs were then averaged to give the final Guinness World Record speed of 149.65 km/h.
After the record breaking feat, Barrow commented, “I’m absolutely delighted to have broken my own record. I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed. The adrenalin rush is always amazing when you hit those speeds – I’m just happy
I was able to hold my nerve, keep the snowboard in line and ultimately smash the World Record.”
Jacob Nyborg, Head of Marketing for Maserati S.p.A., added, ‘What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with. The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”
The Maserati Levante was supplied by Kessel Auto, the official Maserati dealer in Lugano, with a showroom in Sankt Moritz.
The first SUV from Maserati with charisma
Maserati’s luxury SUV offers an array of high-tech features including the Q4 Intelligent All-Wheel Drive System and the recently developed EPS producing a highly capable SUV. With its variable torque control, the Q4 Intelligent All-Wheel Drive system is always active and responds immediately to any variation in the driving conditions, providing the required performance. In conjunction with the Q4 Intelligent All-Wheel Drive System, EPS improves the car’s handling and comfort, better supports the driving modes, and enables the newly-introduced active ADAS functions.
Maserati vehicles are distributed by Naza Italia in Malaysia. The Maserati Lavente comes in at a price of RM 888,800.00, including a 3-year warranty but excluding insurance and other charges.