Nissan is bringing its 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle and immersive 360 virtual reality experience to Star Wars Celebration in Orlando, Florida, U.S.A. The automaker’s exhibit honors its ongoing collaboration with Lucasfilm Ltd. and its promotional campaign in support of “Rogue One: A Star Wars Story.”
The display at Celebration follows the much-anticipated Blu-ray and Digital HD release of “Rogue One: A Star Wars Story” on 4 April.
“We are beyond excited that our collaboration with Lucasfilm gives us yet another opportunity to demonstrate our excitement for innovation and the Nissan Rogue – this time at Star Wars Celebration,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “We are privileged to be a part of this special-anniversary fan-event as sales for the Nissan Rogue continue to hit record levels, just like enthusiasm for the Star Wars franchise.”
Fans can enjoy Nissan’s new “Battle Test: A Nissan 360-Degree Virtual Reality Experience,” at the Nissan stand. The experience places fans in the center of a simulated battlefield from “Rogue One: A Star Wars Story,” where they’ll be able to experience the optional suite of Nissan Intelligent Safety Shield Technologies in an immersive environment. Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View Monitor with Moving Object Detection. Fans will experience the ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’ on Oculus Rift headsets.
Nissan is also giving away 1,000 limited-edition Death Trooper keychains to booth visitors each day of the event. In addition, the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition, the first-ever full-size production vehicle to include Star Wars-branded elements, is the cornerstone of Nissan’s Star Wars Celebration display. Fans also can see an X-wing-inspired 2017 Nissan Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid at the Nissan booth. The exclusive limited-edition Death Trooper helmet replica, only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – will also be onsite.
In addition to booth space at the Celebration, Nissan is sponsoring the 501st Legion during the event. This year’s Celebration marks the 20th anniversary of the 501st Legion, an all-volunteer organization formed for the express purpose of bringing together costume enthusiasts under a collective identity.
The Nissan display will be located at 3268 of the Orange County Convention Center. The Star Wars Celebration runs Thursday, 13 April through 16 April.
Edited: Nissan U.S.A.