Visitors of the the 2017 Chicago Auto Show were treated to an eye-opening showcase at the Nissan booth, thanks to the appearance of the Star Wars Limited Edition Nissan Rogue and numerous Star Wars props.
One of five global brands that joined forces with Lucasfilm Ltd. for the extensive global promotional campaign in support of “Rogue One: A Star Wars Story,” Nissan is bringing an immersive “Rogue One: A Star Wars Story”-inspired experience for consumers visiting the Nissan display to this year’s Chicago Auto Show.
“The overarching goal of our alliance with ‘Rogue One: A Star Wars Story’ is to drive awareness for the Nissan Rogue, and during the campaign we’ve not only seen online searches for Rogue triple, we’ve seen the crossover rise to the best-selling spot in the Nissan lineup,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “The momentum continues at the Chicago Auto Show this year where we are bringing extra attention to the 2017 Nissan Rogue as well as the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicles with several interactive experiences and Star Wars-themed displays at the show.”
Central to Nissan’s Star Wars-themed Chicago Auto Show display is the first-ever full-size production vehicle to include Star Wars-branded elements, the “Nissan Rogue: Rogue One Star Wars Limited Edition.” Additionally, an X-wing-inspired 2017 Nissan Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid is on display in the Nissan stand. The custom vehicle is not for sale.
Once in the Nissan stand, show-goers have access to a Digital Mirror Experience, which allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share.
Leaving the world of virtual reality to actual reality, special appearances in the Nissan display by Star Wars stormtroopers are scheduled at special allocated times through the duration of the auto show. Also, a Model Gallery will offer a special display of scale-replica conceptual models of the Y-Wing Starfighter, TIE Striker, AT-ACT and X-Wing Starfighter from Rogue One: A Star Wars Story. Additionally, the exclusive limited-edition Death Trooper helmet replica; only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition will be available for all to see.