The 2014 Mercedes-Benz C-Class is ready for the world!

 allcarschannel Mercedes-Benz has announced its worldwide promotional campaign in more than 100 countries for its 2014 C-Class, previously featured on With the campaign slogan “The best knows no alternative. The new C-Class.”, the bestselling Mercedes variant presents itself as the worldwide standard in the premium medium class.

In a nutshell, the 2014 Mercedes-Benz C-Class adopts a progressive approach with its clear yet emotional design and premium interior. Mercedes has made the new C-Class 100 kgs lighter than its predecessor, and they’ve added new aerodynamics sentiments, several engine options and “Intelligent Car” assistance systems to boost the overall appeal of its best selling variant even further.

Mercedes-Benz C-Class through the tube describes the equipment lines and more

In an intentionally humorous and at times even ironic way it asserts that wherever in the world and whoever the driver, the only constant is the C-Class, as there is no alternative to the best. In the spot the voice of an off-screen male speaker tells the viewer that the spot location could be anywhere, for example Shanghai, Paris or Hollywood. The speaker describes the protagonists in the spot while a variety of passengers emphasize the versatility. At the same time an entertaining short story is told to present the three equipment variants of the new C-Class, AMG Line, Exclusive Line and Avantgarde Line. The spot will appear on TV in late January and February 2014 and will also be shown internationally.

Mercedes-Benz C-Class’ Interactive web highlight

The interactive highlight web special, which kicked off 16 December 2013, presents selected features of the new C-Class at These are also realized for mobile devices on a cross-platform basis. Normally a customer would only experience the individual vehicle features during a test drive. Thanks to the interactive highlights of the new C-Class, the user is already able to experience features on the web, before a test drive.

The new Mercedes-Benz C-Class will roll out in Europe from 15 March, then the rest of the world.

Edited: Mercedes-Benz

Latest articles

Independence Day Promotion From Volvo Car Malaysia

In order to celebrate the upcoming Independence day, 3 current selling model of the Volvo line-up will be getting special discount during...

Nissan Serena S-Hybrid (C26) CBU Receive A Product Recall

Owners of Nissan Serena S-Hybrid (C26) please take note! Edaran Tan Chong Motor Sdn Bhd (ETCM) along with Tan Chong Ekspres Auto...

MINI Malaysia Celebrates Independence Day With The ‘Add Independence’ Campaign

In order to celebrate the 63 years of Malaysia’s independence, MINI Malaysia today introduced the ‘Add Independence’ campaign. The ‘Add Independence’ campaign...

New Limited Edition Isuzu D-Max – The Isuzu D-Max Stealth

On the 6th of August 2020, Isuzu Malaysia unveiled a new limited-edition Isuzu D-Max named Stealth. This limited-edition Stealth model comes with...

Related articles