|Mercedes-Benz has announced its worldwide promotional campaign in more than 100 countries for its 2014 C-Class, previously featured on Motorsportchannel.com. With the campaign slogan “The best knows no alternative. The new C-Class.”, the bestselling Mercedes variant presents itself as the worldwide standard in the premium medium class.|
In a nutshell, the 2014 Mercedes-Benz C-Class adopts a progressive approach with its clear yet emotional design and premium interior. Mercedes has made the new C-Class 100 kgs lighter than its predecessor, and they’ve added new aerodynamics sentiments, several engine options and “Intelligent Car” assistance systems to boost the overall appeal of its best selling variant even further.
Mercedes-Benz C-Class through the tube describes the equipment lines and more
In an intentionally humorous and at times even ironic way it asserts that wherever in the world and whoever the driver, the only constant is the C-Class, as there is no alternative to the best. In the spot the voice of an off-screen male speaker tells the viewer that the spot location could be anywhere, for example Shanghai, Paris or Hollywood. The speaker describes the protagonists in the spot while a variety of passengers emphasize the versatility. At the same time an entertaining short story is told to present the three equipment variants of the new C-Class, AMG Line, Exclusive Line and Avantgarde Line. The spot will appear on TV in late January and February 2014 and will also be shown internationally.
Mercedes-Benz C-Class’ Interactive web highlight
The interactive highlight web special, which kicked off 16 December 2013, presents selected features of the new C-Class at www.mercedes-benz.de/c-klasse. These are also realized for mobile devices on a cross-platform basis. Normally a customer would only experience the individual vehicle features during a test drive. Thanks to the interactive highlights of the new C-Class, the user is already able to experience features on the web, before a test drive.
The new Mercedes-Benz C-Class will roll out in Europe from 15 March, then the rest of the world.