The latest results of BMW’s ongoing product offensive are taking centre stage at the brand’s Mondial de l’Automobile 2018 show stand in Paris. Emotion-packed design, pioneering technology and an even more richly engaging form of driving pleasure define the character of the new models BMW is presenting at the most important date on Europe’s 2018 car show calendar. The fresh arrivals introduce the brand’s new design language to a number of vehicle segments and represent significant advances in the areas of digitalisation, operation, sustainability and driving dynamics. For example, visitors to the Paris show will discover the first models to feature the new BMW Operating System 7.0, which creates a fully digital grouping of instrument cluster and Control Display and allows system operation to be adapted even more precisely to the driver’s personal preferences.

The BMW Group is set to revolutionise driving pleasure with the BMW Intelligent Personal Assistant. From March 2019, BMW drivers and passengers will be joined by an intelligent, digital character that responds to the prompt “Hey BMW”. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking. Further innovations include BMW Laserlight and the Steering and lane control assistant, which are also available for other new models from the brand, plus the unique Reversing Assistant, which takes over steering for reversing manoeuvres in tight areas where visibility is restricted

The selection of series-production models due for market launch in the near future and innovative technology developments preparing to greet visitors to the Paris show from 4 – 14 October 2018 also reflect the rigorous implementation of NUMBER ONE > NEXT. The BMW Group’s corporate strategy spotlights development fields particularly relevant to the company’s future performance, i.e. design, automated driving, connectivity, electrification and services. The advances in these areas presented in Paris underscore the premium carmaker’s leading role in shaping the future of personal mobility. Also of key importance are BMW’s model offensive in the luxury segment (launched with the show premiere of the new BMW 8 Series Coupe), the continued expansion of the BMW X model family with the debut of the new BMW X5 and the addition of the new BMW M5 Competition (fuel consumption combined: 10.8 – 10.7 l/100 km [26.2 – 26.4 mpg imp]; CO2 emissions combined: 246 – 243 g/km) to the BMW M GmbH line-up. The BMW Group’s leading role in premium-segment electric mobility is underscored most prominently in Paris by the presentation of the new generation of high-voltage batteries for the BMW i3 (fuel consumption combined: 0.0 l/100 km; electric power consumption combined: 13.1 – 13.0 kWh/100 km; CO2 emissions combined: 0 g/km) and BMW i3s (fuel consumption combined: 0.0 l/100 km; electric power consumption combined: 14.6 – 14.0 kWh/100 km; CO2 emissions combined: 0 g/km).

The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. The Mondial de l’Automobile 2018 is the venue for the world premiere of the seventh generation of the sports sedan. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car. New powertrain technology and a body and chassis design geared squarely to maximising agility and dynamics create an ideal platform for an enthralling driving experience. The new BMW 3 Series Sedan comes as standard with a newly developed lift-related damper control system, which plays a significant role in giving the car its successful blend of sporting prowess and ride comfort. Options include an M Sport differential with electronically controlled locking function in the rear differential.

Precisely drawn lines and strikingly contoured surfaces mark out the exterior of the new BMW 3 Series Sedan, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design.

Other features of the car that highlight its innovative character are BMW Operating System 7.0 and the BMW Intelligent Personal Assistant. Presented here for the first time, the Intelligent Personal Assistant responds to the prompt “Hey BMW”. The driver and passengers can speak with “him”, he is capable of learning and he gets better at his job all the time. The Intelligent Personal Assistant opens up a whole new avenue of interaction between the driver and car. It is a digital vehicle expert, knows the most important functions of the car and can explain them; if the driver wants to access navigation, office or entertainment functions, the BMW Intelligent Personal Assistant is there to help. One unique feature over other digital assistants is that drivers can give him a name, so they can activate him by saying “Hey Charlie”, for example, and therefore give him an even more defined personality. The Intelligent Personal Assistant awaits the driver’s every command and is always there to assist them. BMW is also taking a leading role in progress towards automated driving in the midsize class, thanks to a significantly extended range of driver assistance systems.