|Toyota’s compact sedan the Corolla, also known as the Corolla Altis here, has reached an unprecedented 40 million units sold around the globe, as of July this year. This milestone marks another historic achievement for the variant deemed as Toyota’s perennial global car.|
It all began in November 1966 when Toyota established a plant at Takaoka in its home country especially for the production of Corollas. Back then, the first Corolla was a 1100cc vehicle and production units had already hit a high capacity of between 30,000 – 50,000 vehicles per month. The first generation Corolla was subsequently exported to the United States and Australia. At that time, with an emphasis on providing region-specific vehicles, production also began in Australia and Malaysia, under the UMW Toyota Motor banner. From 1965 to 1968, total production of Toyota vehicles increased from 480,000 to 1.1 million vehicles. In 1968, the Corolla began its transit to the U.S.A and early sales success in the North American market helped global cumulative sales of the car reach 1 million units just four years after its initial introduction.
Between the 70s and 80s, there were two generations of the Corolla; the 2nd generation between 1970 till 74 and the 3rd generation from 74 – 79. These generations were succeeded by the 4th generation from ’79 – ’83, 5th-gen ’83 – ’87, 6th-gen ’87 – 91, 7th-gen ’91 – 95, 8th-gen ’95 – 2000, 9th-gen 2000 – 2006 and 10th-gen from 2006 on. Through the decades, the all important variant contributed a fair share to Toyota Motor Corporation’s profitability and global reach.
In 1997, the Corolla became the world’s best-selling nameplate, with global cumulative sales exceeding 22.65 million units. More than a million units have been sold each year since 2002; last year, a total of 3,180 Corollas were sold every day across more than 150 countries and regions.
The Corolla variant currently produced at 15 plants worldwide, accounts for one in five vehicles sold in Toyota’s 76-year history. In the country, Corolla or Corolla Altis makes up approximately 25 percent of UMW Toyota Motor’s vehicles line-up sales. Of course, the hot selling variant remains the compact Vios, which is due for an all-new version very soon.