Toyota initiates The City Architecture for Tomorrow Challenge

Toyota Malaysia has announced a new initiative for 2020 – The City Architecture for Tomorrow Challenge (CATCH) project. Jointly organized by Toyota Mobility Foundation and the Malaysia Digital Economy Corporation (MDEC), this project gives locals an opportunity to get up to USD 500,000 funding in creating the next-generation urban city.

Toyota is a global automotive leader and they see this initiative as a way to react to rapid changes in social and economic development, globally. Many cities globally are utilizing innovation to solve severe urbanization and congestion challenges. The CATCH project is about urban planning and driving forward the future of mobility. For the Southeast Asia region, It shall begin in the capital city of Malaysia, Kuala Lumpur. Malaysia, in particular, has the necessary mobility infrastructure in place but still has more opportunities for innovative solutions to be included into its ecosystem, by leveraging data and technology.

The CATCH 2020: What is it and How does it work?

CATCH is an initiative to address mobility challenges  with a global call for solutions. This project aims to attract innovators to submit novel and solutions, to enhance mobility solutions and the quality of life.

The local CATCH will have a duration of 8 months and is applicable for everyone with a desire to create a city of the future. Participants eligible range from start-ups, academic and research institutions to corporates, or even the general public.

Here’s the Prize money catch, successful candidates of the project are entitled to grants, worth up to US$1.5 million in total. The winners of every stage are entitled to grant

  • Semi-Finalists Stage: Up to USD$5,000 for Proof-Of-Concept (POC)
  • Finalists Stage: Up to USD$150,000 for Prototype Development and
  • Grand Winner: USD$500,000 every stage of the challenge

The project’s development and trial-testing of the solutions in Kuala Lumpur will begin with the call for applications through February and March and a challenge roadshow between 17 – 28 February. Then, semi-finalists will be chosen in April and are required to submit proof-of-concept development through April and May. The panel then selects the finalists in June.

The final stages of CATCH is the Minimum Viable Product (MVP) Concept Development, Incubation Program and Trial Implementation, which runs from June until September.  The winner is then decided at the end of September.

All participants will have access to expert mentors and an incubation program. They shall have access to Data to develop solutions that will be selected in accordance with the Personal Data Protection Act. The data partners are made up of both public and private sectors such as; Kuala Lumpur City Hall, Royal Malaysia Police, Land Public Transport Agency, Grab, MapIT MSC, Mass Rapid Transit Corporation and Prasarana Malaysia.

Izzat Shaharel
Being an adrenaline junkie, Izzat has always had a passion for cars. From a compact to a supercar, he doesn't discriminate and judges based on merits. Being in the automotive industry for the past few years, he's an aspiring automotive journalist and has been making Youtube videos since May 2019.

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