At the domesticated Putra Brand Awards 2017, Toyota (UMW Toyota Motor) again received the Gold award in the Automotive Category, which makes it the sixth consecutive year of winning the top award. It is also the eighth time that the brand has received the award since the prestigious event began in 2010.
“We at UMW Toyota Motor are delighted to receive this prestigious award again, making it six years in a row that Toyota has been the Gold winner in the Automotive category. We thank all our loyal customers who have supported us over the years and we will continue to give the best in term of offering good products and excellent customer services,” said Mr. Ravindran K. President of UMW Toyota Motor.
The Putra Brand Awards is the premier brand awards event in Malaysia. It is organized by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by MATRADE with the support of the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
The award program utilizes a robust consumer research methodology developed by a research partner, 6000 consumers to determine the country’s favorite brands within multiple categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands.
This year awards in the automotive category went to Honda, Perodua, Toyota, BMW, . Gold awards were presented to Honda, Toyota and Perodua, while the silver awards went to Mercedes-Benz and Proton. Audi and Nissan took home the bronze award of the 2017 Putra awards.
2017 Toyota Classics
UMW Toyota Motor, this year, collected a total of RM406,000 of proceeds for its annual Toyota Classics Concert, part of the company’s Corporate Social Responsibility (CSR) program.
The amount collected was more than it has initially projected and would rightfully be channeled to the selected recipients: Department of Music, Faculty of Human Ecology, Universiti Putra Malaysia (UPM) and Pertubuhan Pelindung Khazanah Alam Malaysia (PEKA). Both organizations receive an equal sum of the money collected from ticket buyers and donations from local companies.
The Department of Music, from UPM aims to empower youth by improving their cognitive skills and enhance emotional, social and mental health through music based activities and performance.
The other recipient, PEKA is an environmental protection organisation, which will be organizing ‘’Save Our Rain Forest Race,’’ a 5 to 10km hiking activity to replant trees of diverse species to create awareness for conservation of our biodiversity.