toyota-prius-sportier-guise UMW Toyota today announced the special editon Toyota Prius c TRD Sportivo in efforts to provide appeasement to potential hybrid and entry-level car buyers. Since the hybrid’s introduction in February last year, over 4,000 Prius c have been delivered and domestic demands for this affordable hybrid variant continue to rise.

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Exterior-wise, the Prius c Toyota Racing Development Sportivo edition takes up a TRD Sportivo Aerokit, which is rather similar to the Vios and various Toyota variants. The TRD Sportivo Aerokit consists of a front bumper spoiler with LED daytime running lights that are integrated onto the front lip corners. Additionally, the front bumper’s black garnish at the bottom grille area makes for the Prius c’s sporty demeanor. Other add-ons, like side skirts, sports stripe along the lower edge of the doors, the rear bumper’s spoiler, chrome-rounded rear combination lights and the customary TRD insignia, complete the side and rear profiles of the Prius c TRD Sportivo.

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Inside, the layout and features match the standard Prius c to the point, saved for new floor mats with blue stitching and an upgraded audio system with 2-DIN head unit and Bluetooth connectivity. Also offered as standard inside the Prius c Sportivo is a foldable spring-loaded bag hook, fitted under the passenger headrests. and a luggage tray.

The entry Toyota hybrid runs on a 1.5-litre petrol engine with an electric motor and Electronically Controlled Continuously Variable Transmission (E-CVT), and of course, the renowned Toyota Hybrid Synergy Drive.

The Prius c TRD Sportivo is offered in four colors: Lime White Pearl CS, Black Mica, Silver Metallic, and Super Red V. And, it retails for RM 103,990, including a 3-year or 100,000km warranty. Optional accessories include Solar Film and 7″ touch screen DVD-AVN (Audio-Visual Navigation) system with reverse camera. Please note that the exterior TRD Sportivo ornaments are not available for purchase separately.