|UMW Toyota Motor has been active in the news in the past week with the J.D. Power Asia Pacific CSI and SSI accolade and the Langkawi branch announcements.|
The number one non-national car distributors garnered the top spot in the 2014 J.D. Power Asia Pacific CSI (Customer Service Index) and Sales Satisfaction Index (SSI) rankings. The SSI index is based on responses from 2,601 new-vehicle owners in the mass market segment who purchased their vehicle between August 2013 till April 2014. Toyota also ranked highest in overall sales satisfaction among mass market brands for a second consecutive year, with a score of 804. Toyota performs particularly well in the sales initiation, dealer facility, deal, sales person and delivery process factors.
In the CSI category, Toyota scored 777 points, courtesy of its impeccable service factors. The CSI study is based on responses from 2,610 new-vehicle owners in the mass market segment who purchased their vehicle between February 2012 till May 2013 and took their vehicle for service to an authorized service center between August 2013 till May 2014. Both SSI and CSI studies were fielded between February until May 2014.
UMW Toyota Motor establishes Langkawi branch to affirm status in Northern States
In related news, UMW Toyota Motor has established a new double-S center in the duty-free State of Langkawi, a city situated in the Northern State of Kedah. The Langkawi sales and after-sales branch is part of the company’s network expansion plan to cope with increasing amount of Toyotas and Lexus in several nothern states. The new Langkawi showroom also caters to Lexus vehicles via the Lexus Service Support. Under the service support program for Lexus, the after-sales division provides assured convenience in carrying out minor services and repairs.
The new Langkawi branch sits on a two acres land with a built-up area of more than 26,000 square feet and equipped with a showroom, as well as a comfortable customer lounge with Wi-Fi and 12 service bays to facilitate up to 30 cars daily. There are constantly eight sales and 12 after-sales staff on stand-by as well.
Dato’ Ismet Suki, President of UMW Toyota Motor, commented, “Langkawi sales outlet has been expanded as the after-sales service has now moved to this new facility. We have spent close to RM10 million to set-up these new facilities in order to deliver our brand promise and Toyota Quality Experience (TQE) to our customers.”
Ismet and the management team also lauded the staff for their work in exceeding customers’ expectation on the double achievement in being ranked no.1 by J.D. Power Asia Pacific CSI and SSI during the Langkawi opening ceremony.
UMW Toyota Motor is prepared to maintain as top gun in the non-national segment
Year to date, the Northern region has amassed more than 11,000 units of Toyota vehicle which equates to 17% of the UMW Toyota Motor’s total sales in the country. The northern region also contributes 17 percent to the company’s CPU (number of car serviced). With Langkawi branch, UMW Toyota Motor has now accumulated a network of 99 Toyota and Lexus sales and after sales dealerships. The company believes that the industry is set to continue to grow and they are on target to achieve 100,000 units annually for a market share of 15 percent, as well as attain more than 1.25 million CPUs.