After the introduction of the Honda CR-V with Honda SENSING, Honda Malaysia has announced the Accord with Honda SENSING; the first for its D-segment model.
The upgraded Accord 2.4 VTi-L Advance with Honda SENSING will carry the same premium features that are currently available, which include stylish LED headlights for both front and rear, 7-inch Advanced Display Audio unit with i-MID that is CarPlay compatible and Android Auto ready, and Honda LaneWatch.
The Honda SENSING suite comprise Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM) and Lane Departure Warning (LDW). These features provide alerts and assistance to drivers to avoid possible dangers or accidents on the road.
Honda Accord’s contribution to Sales
Sales of the Accord has been very encouraging, with more than 5,500 units sold since it was launched in September 2016. The 2.4 VTi-L variant contributed 25% to these sales units whilst the 2.0 VTi-L accounted for the biggest percentage at 61%, and the balance 14% came from 2.0 VTi variant. As such, based on customer demands and market study, Honda Malaysia will be offering only two variants of the Accord beginning November 2017; the Accord 2.0 VTi-L at the same current price of RM149,350 and Accord 2.4 VTi-L Advance with Honda SENSING at a marginally increased price of RM169,800.
Honda Malaysia has recorded an impressive sales performance this year with more than 87,800 units sold from January to October 2017, with the new and existing models being equally well received, including the Sport Hybrids and Turbocharged engine variants. The Sport Hybrid variants have recorded more than 1,860 booking units in 5 months, exceeding the company’s target by 24%. Meanwhile, the sales of Turbocharged variants have contributed 60% for Civic and 71% for All-New CR-V. This stable momentum has strengthened and maintained Honda Malaysia’s No.1 position in Non-National segment and No.2 in overall TIV from January to October 2017 based on its internal record. With the strong sales performance thus far, Honda Malaysia is confident of achieving its sales target of 100,000 units by the end of 2017.
Next model on Honda Malaysia’s agenda is the new CIvic Type R, the sixth model introduced in 2017 following the BR-V, City, Jazz, Jazz Hybrid, CR-V and City Hybrid.