Subaru has announced the start of production of the all-new, 2017 Impreza at its U.S. plant of Indiana Automotive. The start of the month of November marks the occasion where the first-ever American-made Impreza rolled off the assembly line. The plant held a line-off ceremony with attendance of FHI President Toshiaki Tamegai and associates.
The Impreza had historically been produced only in Japan. Subaru decided to move the production of the Impreza to the U.S. because of increasing American demand for Subaru vehicles, evidenced by eight consecutive years of increased sales in the U.S., as well as the high level of operational and production quality the plant has demonstrated over its nearly 30-year history.
The 2017 Subaru Impreza made its debut at last year’s Los Angeles Auto show, then at the New York Auto show in March, this year. The latest Subaru Impreza has been completely redesigned inside and out, from upgraded in-car technology and a more spacious interior to its sleek new body design.
Aside from the Impreza, the plant builds the Subaru Legacy, Outback and Impreza mainly for the U.S. and Canadian markets. It will add Subaru’s all-new 3-row crossover SUV to its production line-up in 2018. To keep up with growing demand, SIA will increase its annual capacity from 218,000 to 394,000 units by the end of this year. The capacity will further grow to 436,000*1 units by March 2019.The Subaru U.S. plant is located at the town of Lafeyette in Indiana. It was established in 1987 at an initial cost of $794 million. First Subaru vehicles rolled off the assembly line on 11 September 1989. Leading the operations at the plant is Subaru representative Toshiaki Tamegai, who is President and CEO. The plant is home to 5,541 associates.The updated Impreza will include signature Subaru features such as Symmetrical All-Wheel Drive and plenty of award-winning safety technologies.
An industry leader in environmental stewardship, the Subaru Indiana plant was the first auto assembly plant in America to achieve zero landfill status, and SIA’s entire 832 acre site has been designated a Backyard Wildlife Habitat by the National Wildlife Federation.