Three months ahead of its world premiere at the Geneva Motor Show, Volkswagen is providing a first look at the fascinating contours of its new premium sedan (saloon), the Arteon. The totally new model sits above the Passat and emphasizes emotion in the upper mid-class.
In addition to a new and emotive outline Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasize the striking layout and demonstrate dominance.
The four-door sedan impresses both through revolutionary design and great practicality. While the doors’ frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Sühlmann, Exterior Designer, explained, “At first sight, the #arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique.”
The name Arteon, with the emphasis put on the first syllable, is made up of two component parts: ‘Art’ describes the saloon’s harmonious lines and emotionality. The ending ‘eon’ identifies it, in the same way as Volkswagen’s top model for the Chinese market, the PHIDEON, as a premium model.
The new Volkswagen Arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.
2017 Geneva International Motor Show
2017 marks the 87th edition of the world famous Motor Show, which embarks from 9 until 19 March. The 2016 edition had a total of 687,000 entries recorded (+0.7% vs. 2015). The public demonstrated its ongoing fascination with an industry in constant evolution. The 86th Geneva Motor show was also exceptional for the large number of new models and variety of technical innovations.
Recently, the Geneva Motor show organization presented a new graphic for the 2017 edition. The new graphic represents the second panel in a triptych which shows different views of the same car.