|Volkswagen Group Malaysia has kicked off its very first nationwide ‘Volkswagen on Tour’ showcase at thirteen locations across the country from today till March 2014. The first of the Volkswagen on Tour showcase homes in on the Queensbay Mall, Penang this weekend.|
‘Volkswagen On Tour’ serves as an invitation to the citizens from all walks of life to experience an exclusive VW brand experience, with free admission and an exhibition area of more than 11,000 sq. ft. at most designated venues.
Volkswagen on Tour enables enthusiasts and interested parties to get up close and personal with their fave VWs
“‘Volkswagen On Tour’ serves as a platform to engage Malaysians nationwide in a Customer dialogue whilst bringing its exclusive brand experience directly to the people’s doorstep. It is also a public outreach initiative aimed to share Volkswagen’s product range and brand values with Malaysians – its distinctive philosophy, safety technology, ‘Think Blue.’ attitude and cutting-edge innovation that go into the German-engineered Volkswagen fleet,” VWGM (Volkswagen Group Malaysia) Managing Director, Dr Zeno Kerschbaumer reiterated.
Emulating Volkswagen’s recent participation at the KLIMS ’13 (Kuala Lumpur International Show 2013) in November with its current dealer network expansion, ‘Volkswagen On Tour’ reflects another continuous avenue to further introduce its locally assembled models amongst a range of variants and the reinforcement of its brand presence nationwide.
Throughout the 13-week tour, visitors to the roadshow will be able to get up close and personal with the various Volkswagen vehicles on display. Whether it’s the recently launched 2014 Polo Sedan, the current World Car of The Year, the seventh-generation Volkswagen Golf or the iconic Beetle. Get up close and personal with your favorite Volkswagen variant or better yet test drive your fave. VW variant.
‘Think Blue’ is one of the highlights of ‘Volkswagen On Tour’. Visitors will be able to learn more about fuel efficiency and reducing carbon emissions for a sustainable mobility, as well as how Volkswagen is applying innovative and award-winning automotive technology to achieve a better tomorrow. Aside from the future of mobility, visitors will get an opportunity to understand bits and pieces of Volkswagen’s advance safety technology i.e. range of child safety seats and ISOFIX (child seat anchor).
The ‘Volkswagen On Tour’ road show promises patrons an unforgettable time getting to know other aspects of the Volkswagen brand through interactive displays and fun-filled activities featuring the German marque’s sporty side such as the Volkswagen Golf GTI and a driving simulator, as well as the celebration of Volkswagen’s momentous year in the WRC (World Rally Championship).
In addition, the ‘Volkswagen On Tour’ Photo contest is especially setup for social media buffs at these roadshows. The contest requires visitors to snap a picture of themselves with a complete coaster puzzle obtained at the roadshow. They then need to post the photo with the hashtag #VolkswagenOnTour either on Instagram and follow the@VolkswagenOnTour account or on FB and tag the Volkswagen Malaysia FB page to stand the chance of winning one of nine prizes of an extended two week test drive with any of their favorite Volkswagen variants.
Volkswagen on Tour coming to a vicinity near you
‘Volkswagen On Tour’ is coming to a vicinity near you, look out for these dates: Queensbay Mall’s outdoor carpark, 13 – 15 Dec 2013; UO Angsana, Perak 20 – 22 December; Sunway Hotel Carpark 27 – 29 December; Bukit Tinggi, Klang 3 – 5 January 2014; Port Dickson’s TF Value Mart 10 – 12 January; and Malacca’s Mydin MITC outdoor carpark 17 – 19 January. Further dates and venues will be released by VWGM in due time.