Newcomers Volkswagen Passenger Cars Malaysia, represented by Porsche Holding Salzburg, has officially announced its entry as distributor of Volkswagen cars in the domestic automotive market
Helming Volkswagen Passenger Cars Malaysia (VPCM) are its two Managing Directors, Alin Tapalaga, who oversees the Brand and Human Resource operations, and Florian Steiner who is responsible for Aftersales, Information Technology and Finance.
With long-term business aspirations in the region, VPCM’s primary focus will be on sales strategies through future products, strengthening the Volkswagen dealer network and service and parts availability.
“VPCM is fully committed to the future growth of the Volkswagen brand amidst the highly competitive automotive landscape in Malaysia. With a strong management team already in place, we endeavor to provide our customers with a complete ownership experience. Customers can also rest assured that we will be increasing the CKD model lineup, and will continue to import CBU models into the country,” said Tapalaga.
To further improve the ownership experience of Volkswagen products, VPCM is introducing a 5-year manufacturer warranty for all Volkswagen cars purchased beginning 1 September 2016. VPCM will also be launching two key Volkswagen models, the new Jetta and all-new Passat within the next few months. “Customer satisfaction remains a priority to us, and we recognize the importance of a strong relationship with our dealer partners in order to achieve this. Together, we will continue to explore new ways to further enhance our customers’ experience,” Steiner commented.
Porsche Holding Salzburg is the largest and most successful automotive distributor in Europe. The Salzburg-based company was founded in 1947, and operates today in 26 markets in Western- and South-eastern Europe, China, and in Columbia and Chile in South America.
The announcement comes after a series of consolidation exercises within Volkswagen Group Malaysia which had taken place over the past six months.
Moving forward, Volkswagen Group Malaysia (VWGM) will be concentrating its business interest in Malaysia on the Audi brand as well as its vehicle assembly operation in Pekan. VWGM will be operating under a new Managing Director, Jeffrey Dehate with effect from 1 October.