Volkswagen’s performance arm, the Volkswagen R has announced a new brand emblem for future R models, Since its first conception in 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement.
Most popular model is the undisputed Golf R, which has seen four generations. The R portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R1 and the Golf R Variant2, the new T-Roc R3 (below) is also currently available.
The new R emblem aims to portray the realignment of Volkswagen with a clear design language to define future brand image. It will be used on the Atlas Cross Sport R-Line, in its initial run.
The new R emblem, developed by VW Design Center under the stewardship of Klaus Bischoff, has a modern twist and is more distinct and sleek than the previous emblem. It depicts reduced essential components and is intended for various purposes, particularly suitable for digital media. Characterized by the pristine line width and a clearly horizontal arrangement with dynamic curves, the R emblem’s prominent diagonal line serves as a stark contrast. It underscores the brand’s overall progressiveness. Meanwhile, the elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.
Volkswagn R Managing Director Jost Capito said, “Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating theseemotions into the Volkswagen brand.”
Klaus Bischoff, VW’s Head of Design, added, “The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship. At the same time, it is gaining in terms of both clarity and charisma.”
Volkswagen reveals that the new R emblem will roll out for specific models in due time, and the R-Lines goes hand in hand with the realignment of the Volkswagen R brand.
The redesigned R-Line badge was first seen on the Atlas Cross Sport R-Line concept, which was previewed at the New York Auto Show. The world premiere will be 11 October for Europe and the rest of the world.