Volkswagen reveals New logo for R models

Volkswagen’s performance arm, the Volkswagen R has announced a new brand emblem for future R models, Since its first conception in 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement.

Most popular model is the undisputed Golf R, which has seen four generations. The R portfolio includes  the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R1 and the Golf R Variant2, the new T-Roc R3 (below) is also currently available.

The new R emblem aims to portray the realignment of Volkswagen with a clear design language to define future brand image. It will be used on the Atlas Cross Sport R-Line, in its initial run.

The new R emblem, developed by VW Design Center under the stewardship of Klaus Bischoff, has a modern twist and is more distinct and sleek than the previous emblem. It depicts reduced essential components and is intended for various purposes, particularly suitable for digital media. Characterized by the pristine line width and a clearly horizontal arrangement with dynamic curves, the R emblem’s prominent diagonal line serves as a stark contrast. It underscores the brand’s overall progressiveness. Meanwhile, the elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.

Volkswagn R Managing Director  Jost Capito said, “Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating theseemotions into the Volkswagen brand.”

Klaus Bischoff, VW’s Head of Design, added, “The R marks the athletic apex of our model program and the R logo serves as an expression of both  aesthetics and sportsmanship. At the same time, it is gaining in terms of both clarity and charisma.”

Volkswagen reveals that the new R emblem will roll out for specific models in due time, and the R-Lines goes hand in hand with the realignment of the Volkswagen R brand.

The redesigned R-Line badge was first seen on the Atlas Cross Sport R-Line concept, which was previewed at the New York Auto Show. The  world premiere will be 11 October for Europe and the rest of the world.

Latest articles

Online Test Drive Service Available As All Mitsubishi Motors Showrooms And Service Centres Resume Operations.

Mitsubishi Motors Malaysia (MMM), recently announced that all authorized MMM showrooms and service centres is now back in operations. To reduce the...

ISUZU TO EXPEDITE DELIVERIES AS OPERATIONS RESUME

Since the orders for new Isuzu D-Max have been hold back due to MCO came into effect, Isuzu Malaysia is prepared to...

Renault Now Offering New 1-Month Trial Plan For The Renault Subscription That Offers More Savings.

In order to further increase the appeal of the Renault subscription plan, TC Euro Cars (TCEC), the sole franchise holder for Renault...

Honda Malaysia Commence Full Operations, Reopen Showrooms With Adhering To Safety Guidelines.

Honda Malaysia today announced that all its dealerships will be back on full operations and reopened showrooms starting from 13 May 2020...
44.5k Followers
Follow

Related articles