The 600hp Polestar 1 is set to roll off the production line in mid-2019. Polestar’s technology and product offering benefits from synergies and economies of scale enabled by Volvo, helping Polestar to accelerate design, development and production processes at a fraction of the time it takes other new entrants.

Overall impression, the Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain. An electric car supported by an internal combustion engine, it has a range of 150km on pure electric power alone, the longest full-electric range of any hybrid car on the market. Its output of 600hp and 1000Nm of torque places the car firmly in the performance car segment.

Based upon Volvo’s Scalable Platform Architecture (SPA), the Polestar 1 comprises approximately 50% new and bespoke elements. To reinforce its dynamic driving characteristics, Polestar 1 benefits from a host of new technologies, all aimed at making it a true driver’s car. Polestar 1 is the world’s first car to be fitted with the all-new class-leading Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. A carbon fiber body reduces bodyweight and improves torsional stiffness by 45%, as well as lowering the car’s center of gravity. Additionally, Polestar 1 uses a double electric rear axle, which enables torque vectoring. This supports the driver with precise acceleration on each wheel to keep the maximum road grip and maintain speed while cornering.

With the Polestar 1, the company will move away from today’s traditional ownership model. Cars will be ordered 100% online and offered on a two- or three-year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing, and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment. The flat-rate subscription means that having a Polestar car becomes a hassle-free experience for the customer.

All future cars from Polestar will have a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from Volvo. It will be a mid-sized BEV, joining the competition around the Tesla Model 3, and with consequently higher volumes than #polestar1. The initial phase of the Polestar product roll-out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics.

The ordering and configuration of Polestar cars will be conducted online via an app or online portal. However, Polestar also recognises that customers still want to physically engage with the brand, so the company will open a network of Polestar Spaces around the world in time to come.