Caltex (Chevron Malaysia) has announced the launch of its ‘True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers for the upcoming release of Transformers: The Last Knight, which opens nationwide 22 June.
During the promotion period until 31 July, consumers and fans of the franchise can power up their journeys by purchasing selected Havoline, Delo and Techron products to be part of exciting contests and stand a chance to win prizes including Vespa scooters, exclusive Transformers premiums, StarCash, shopping vouchers and promotional monthly lucky draws. Loyal members of the Caltex JOURNEY Card and B Infinite Card are entitled to special draws and a chance to win up to 2,000,000 BPoints. Customers who purchase selected lubricants products from participating Caltex stations and workshops will receive an exclusive movie premium/promotion box set which comprise a polo shirt, T-shirt or microfiber towel, depending on product purchased.
In addition, stand a chance to also win lucky draw prizes which includes 5 BOSE Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa® LT150 scooter. The lucky draw will be held on 16 August and results will be published on the official webpage.
Running from 22 May until 31 July, a minimum purchase of RM50 worth of Caltex with Techron fuel offers customers a chance to take part in a lucky draw and stand a chance to win Vespa scooters, StarCash and even bonus BPoints for Caltex JOURNEY Card and B Infinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.
And that’s not all, customers who purchase a minimum RM50 worth of Caltex with Techron fuel during this promotion period at Caltex stations nationwide will receive a free Transformers Tissue Box whilst stocks last. From 15 June onwards, customers who fuel up with a minimum RM50 petrol or diesel purchase will also be entitled to purchase an exclusive Transformers Reversible Umbrella for RM39.90 at all Caltex service stations.
To keep the fun going, the “Caltex Fun Truck” contest, from now till 3 June, invites members of the public to join in the fun. To participate, snap a selfie or even a group picture with the truck and post it on the Caltex Malaysia Facebook wall or on your personal Instagram account (feed must be made public) with a creative caption in less than 10 words, “Caltex brings you true power because…” and include the hashtag “#CaltexTruePower”. Over a period of three weeks, five weekly winners will walk away with StarCash worth RM200 and will be featured in Caltex’s promotional materials.
Spot the Caltex Fun Truck roadshow at selected Caltex service stations and shopping malls with the brand’s lubricants showcased. Venues of service stations and malls as follows: