“The launch of the XV950R BOLT marks our fourth major model in our product line-up to complement our current models of XJ6, MT07 and MT-09. The new XV950R Bolt is a bobber that encapsulates the character and personality of those original back street creations in a new neo retro Japanese look with a sharp edge. With this model, the door to the world of customisation is wide open to every rider” said Dato’ Jim Khor, Managing Director of Hong Leong Yamaha Motor.
“For the first 6 months of 2015, the sale of big bike TIV (cc >250 cc) declined slightly by 3.5% to 6,953 units as compared to the same period last year at 7,205 units. This decline in big bike TIV in our view is likely to persist over the next 6 to 12 months.”
However, Khor maintained that on a longer term, HLYM is confident that the big bike market demand will rebound back to previous levels as experienced in the last 2 years supported by a growing affluent lifestyle, a stronger economy and excellent highways.
“Leisure riding activities have increased tremendously as this can be seen with the upsurge of riding convoys and riding tours organised by various motorcycle riding clubs as well as individual groups of bikers thus fuelling the demand for big capacity motorcycles” he said.
The new Yamaha XV950R Bolt CBU is priced at RM 52,500 (inclusive of 6% GST but excluding road tax, insurance and number plate) and comes with ABS / Matt Grey color. It is available at selected authorised Yamaha dealerships beginning next week.
The introduction of XV950R will offer customers an additional model choice to match their discerning lifestyle and riding preferences.
On another note, Yamaha fans will be disappointed to know that HLYM has no plans to bring in the newly-announced YZF-R1S for the Malaysian market in 2016, nor the standard base model, the YZF-R1. But those interested still can buy the YZF-R1S from dealers specialising in imported CBU motorcycles.
Text and images: Philip Chong