For the recently concluded annual Toyota Classics at the Philharmonica KLCC (Kuala Lumpur City Center), organizers UMW Toyota Motor contributed RM380,000 from ticket sales and corporate donations.
This year’s Toyota Classics featured the resounding performance by the Baltic Neopolis Orchestra, from Poland, under the masterful baton of its artistic director and violinist, Vasko Vassilev, and pianist and composer Pamela Tan Nicholson.
Initiated as a unique way to raise funds for the underprivileged, the Toyota Classics has evolved into a much-awaited annual event for the musically discerning, who are delighted to know that their contribution will make a difference to society. UMW Toyota Motor was delighted that this year’s proceeds from ticket sales and corporate donations had exceeded the initial projected target.
The proceeds were channeled to two organizations for specific purposes. The first recipient, UiTM Faculty of Music will utilize the fund donated for a research project to create, preserve and conserve bamboo as one of the musical instruments through (music) composition, performance & education.
While the second recipient, Youth Trust Foundation will use it as Youth Grant to selected recipients to projects identified by their management team that meet UMW Toyota Motor criteria of benefiting youths, sustainable and has high impact to the community.
Akio Takeyama, Deputy Chairman of UMW Toyota Motor commented, “We really appreciate the strong support of the Malaysian public, music lovers and UMW Toyota Motor’s business associates, which reflects the generosity of Malaysians towards charitable causes.“
“This year’s donation theme of Youth Empowerment is our way of investing in the future, by developing youth and fulfilling their passion. Simply put, it is our way of Paying It Forward, by being enablers for the youth today so that they can learn important values, life skills and leadership qualities necessary, to create a better world in the next generation and beyond,” Ismet Suki, UMW Toyota Motor’s President, added.
Toyota Classics is one of UMW Toyota Motor’s main pillars of Corporate Social Responsibility. Over the last two decades, Toyota Classics has developed a life of its own, with performances by different orchestras and beneficiaries. Yet the philosophy behind the Toyota Classics program remains, which is to allow Malaysians to enjoy an enchanting night of music, at the same time donate to charity.