Volkswagen Malaysia has partnered local chapter’s charitable organization, PichaEats to offer free meals to the less-fortunate. Over the weekend, the VW-PichaEats team delivered a total of 280 meals to several Children homes in the Klang Valley and a hospital in Kuala Lumpur. This CSR initiate is part of VWs “Driving Kindness” to spread cheers during the holiday season.
VW Malaysia staff drove several past and present models (a total of 8 cars) to deliver meals, including the Tiguan Allspace Highline, Passat Elegance, Beetle and Kombi van. Recipients of the Driving Kindness campaign were Hiichiikok Foundation, Trinity Community Children’s Home, Lighthouse Children’s Welfare Home, Sunteck Handicap Welfare Home and Charis Sheep Pen Shelter. And as a show of support to frontliners, a total of 100 meals were delivered to the doctors and nurses at the Covid-19 testing station in the capital city. Additionally, five families and individuals, who won FB contest from 25-30 November, got their free PichaEats Christmas family sets.
Volkswagen Malaysia’s Managing Director Erik Winter said, “Christmas is the season of giving, and it is a privilege to be able to give back to the community and to the less fortunate. The year has been extremely challenging for everyone, and it is so important to stay connected, be kind and to give back whenever possible.”
In order to make this charitable run a success, Volkswagen Malaysia chose to work with PichaEats, a local social enterprise that is committed to empowering the refugee community in the country through its food business. The organization has served over 250,000 meals cooked by people from refugee communities in Malaysia. Through PichaEats, the refugee chefs prepare the food in their own homes in accordance to strict standards. The proceeds from sales are 50 percent for the chefs and the remainder goes to PichaEats to cover operation costs, logistics and packaging.