Following the 1 December 2020 announcement, it is now official thatBerjaya Auto Alliance Sdn Bhd is the sole distributorship of new vehicles under the Peugeot, Citroen and DS brands in Malaysia. As sole distributor, Berjaya Auto is responsible for the rights of aftersales and spare parts distribution for the three brands (Peugeot, Citroen and DS).
The new team at Berjaya Auto Alliance is headed by Dato’ Wong Kin Foo, presently the director for Bermaz Motor. Wong will be the Managing Director of the Berjaya Auto Alliance. He will represent the company at the board consisting Berjaya Corporation Berhad and Bermaz Auto Berhad. Berjaya Corporation is headed by Dato’ Sri Robin Tan Yeong Ching, while Bermaz Auto is led by Dato’ Sri Ben Yeoh, the Executive Chairman, and Dato Francis Lee, the CEO.
At present, the official location for Berjaya Auto Alliance is fixed at Lot.7 Glenmarie in Shah Alam. The group will announce future expansion plans in due course. The group is embarking on hiring competent management team and staff to boast its initial undertakings.
Stay tuned to Allcarschannel.com for further developments of Berjaya Auto Alliance and the three key French marques it undertook…