Honda Malaysia has introduced its 2021 campaign, the 1 Million Dreams. This campaign is an initiative to recognize its customers and commemorate over 1 million Hondas sold in the country. It was only two years ago that Honda achieved the 900,000th milestone. If you’re one of the lucky customers, you could walk away with one of the seven Special Editions: the Jazz, New City, BR-V, HR-V, Civic, CR-V and Accord. The campaign runs from 25 February – 24 March.
Toichi Ishiyama, MD and CEO of Honda Malaysia remarked, “Over the last 20 years, Honda Malaysia continuously embrace the Challenging Spirit. This led to the introduction of many models that suit the different lifestyles of customers as well as new technologies. The 1 Million Dreams Campaign is an initiative for us to say thank you to our customers as it is their strong support that has enabled us to come a long way and experience this inspiring journey.”
Honda 1 Million Dreams campaign: The Seven Special Editions
Each of the seven special editions has a unique exterior such as Dual-tone paint, front fascia with red highlights, red side mirrors, blacked-out wheels with red trims, and the 1 Million Dreams emblem on the front fenders.
The interior of the special editions is fitted with 1 Million Dreams embossed leather for the headrests and steering. The steering has red stitching and a center mark. Each 1 Million Dreams special edition comes with a special leather key pouch.
To participate, look out for Honda’s 1-million Dreams activities in showrooms nationwide and a special exhibition. It’s easy to participate, take part in any of the six activities prepared by Honda Malaysia to earn as many entries and submit the entries at Honda authorized dealers or via Honda MalaysiaÕs official website. In addition, joining is made easy by downloading and signing up for HondaTouch application, playing the 1 Million Dreams Quiz Game at Honda Malaysia webpage, test driving a Honda car, booking a new Honda car, servicing or repairing a Honda car and registering a new Honda car within the campaign period. The more entries collected, the higher the chance of winning the special editions. Besides the seven special Honda editions, other rewards include 1 Million Shopee coins (150 lucky winners on a weekly basis), up to 5 million coins, to be given throughout the campaign.
Honda Malaysia will announce the lucky winners of the special editions at the finale, in March (TBC). Honda has teamed up with Ð CUCKOO, Shopee and Watsons for the 1 Million Dreams campaign.
For more information, visit honda.com.my/1milliondreams/entry or a Honda dealership. Call the toll-free line at 1-800-88-2020.