ActiveHybrid 7 joins BMW Malaysia’s Hybrid line-up

 BMW Active Hybrid 7-2 BMW Malaysia today presented the third of its Active Hybrid range, the Active Hybrid 7L, at the Royal Selangor Kuala Lumpur – site of the 2013 WTA Malaysian Open Tennis Tournament. BMW Malaysia are major sponsors of the WTA Malaysian Open since 2011.

BMW Active Hybrid range

Gerhard Pils unveils the Active Hybrid 7 BMW Active Hybrid 7

The first two BMW Active Hybrids – Active Hybrid 3 and 5 – were revealed in October last year. With the BMW Active Hybrid 7L, the 7 Series line-up now comprises the three variants which included the BMW 730Li and 740Li.

BMW Active Hybrid 7 kidney grille BMW Active Hybrid 7 rear profile

Exterior-wise, the BMW Active Hybrid 7L is cloaked in M trimmings for obvious sporty and dynamism reasons. The front fascia’s all-LED headlight clusters, the familiar BMW kidney grille and honeycomb, black mesh housings at the bottom portion present a more versatile 7 Series when compared to the 730Li or 740Li. A sloping rear silhouette, taut line, signal light integrated into exterior mirror casing, and the Active Hybrid 7 insignia define the side. At the rear, the major highlight is a redesigned bumper apron with a chrome trim strip between the lights. Standard M Aerodynamics exterior package and M wheels complete the Active Hybrid 7 overall impression.

BMW Active Hybrid 7 dashboard overview  Instrument clusterCenter console

The exterior highlights are carried into the upgraded interior with optimized soundproofing and improved ride comfort. Furthermore, the Active Hybrid 7’s in-car entertainment is the state-of-the-art Bang & Olufsen high-end surround sound system, with 16 loudspeakers and an illuminated center loudspeaker that can be retracted into the instrument panel. Related interior inputs consisted; on-board 10.25-inch Multifunctional Instrument display and circular meters.

Rear display  BMW Active Hybrid 7 rear passenger amenitiesRear passenger multimedia access knob Rear a/c vents

Driver and passengers comfort is a sure thing thanks to plush leather seats with electrically adjustable individual seats. As for the rear passengers, they travel in style too as the freestanding 9.2 inch flat screens provide endless possibilities on long journeys.

BMW Active Hybrid 7 engine bay BMW Active Hybrid 7 power unit

Utilizing the same petrol powerplant as the BMW 740Li, the BMW ActiveHybrid 7L is further augmented by an electric motor which delivers an additional output of 40kW/55 hp, for a total combined output of 260 kW/354 hp. This allows the almost 2-ton car to deliver a 0 – 100km/h sprint in 5.7 seconds. Fuel consumption and emissions get a respectable 6.8 litres per 100km (combined) and 158 grams per km. Thanks to the Active Hybrid 7 intelligent management system, BMW claims that the latest Active Hybrid offers up to 27 percent lower fuel consumption.

Active Hybrid 7 drive modes

The Sport, Comfort, ECO Pro drive modes and Brake Energy regeneration, managed by the car’s intelligent management system, are carried forward to the Active Hybrid 7. All modes are easily access via the Driving Experience Control on the center console. The newest BMW Active Hybrid, however, has a new coasting drive mode, which is designed to decouple the combustion engine when it is overrunning at speeds between 50 and 160 km/h. The coasting function is clearly visualized for the driver’s benefit in the multifunctional instrument cluster and the central display, and can also be deactivated if desired. Other standard features and driver’s assistance systems include Auto Start/Stop, Night Vision + Dynamic Light Spot and High Beam Assist with Anti-Dazzle.

Safety features, always paramount at BMW, comprise of the overall Active Protection which encompasses tightening of seatbelts, and closing of windows and the sliding roof when it detects that a collision is imminent, and monitoring of driver’s fatigue levels.

From 30 March, the BMW Active Hybrid 7L will be available at BMW showrooms nationwide at a retail price of RM 938,800.00, including BMW Service + Repair, without insurance. Existing 7 Series variants, 730Li and 740Li are priced at RM 648,800.00 and RM 818,800.00.

Latest articles

BMW Malaysia Unveiled The Locally Assembled BMW M340i xDrive And BMW 330e M Sport

BMW Malaysia today unveiled 2 locally assembled 3 series, which is the BMW M340i xDrive And BMW 330e M Sport. The move...

Mitsubishi Xpander Full Product Specifications Revealed

The order books for the new Mitsubishi is now open, and in order to help customers who are interested to make informed...

Volkswagen Bringing Aftersales Online

As automotive manufacturers moving their showroom online, Volkswagen Passenger Cars Malaysia (VPCM) taken one step further by digitalising its aftersales. By doing...

Porsche Reports Robust Sales Figure Despite The Tough Times

2020 have been a tough year for the automotive industry, Porsche on the other hand, still manage to deliver 191,547 vehicles to...

Related articles