Aston Lagonda Vision Concept presented at Geneva MS

Aston Martin has presented the Lagonda Vision Concept at the Geneva Motor Show to mark the beginning of a new range of state of the art, emission-free luxury vehicles.

Aston Martin Lagonda ‘Vision Concept’

The Vision Concept showcases Lagonda design ingenuity. Both far shorter and lower than traditional limousines, the exceptional space efficiency that has been achieved by its radical design means there is room inside for four adults, each of two meters height or more, to stretch out in luxurious comfort.


Designed from the inside out, the Lagonda Vision Concept doesn’t require a vast internal combustion engine, gearbox and transmission. Therefore, designers were able to optimize the interior down to the smallest detail and then build up the exterior of the car around it. The bonnet isn’t included as well.


This concept is all about a new level of convenience and ease of use. Because the majority of the car’s structural strength comes through its floor, it has been possible to use apertures in the body far larger than would be wise in conventional cars. As a result, the rear hinged back doors don’t just open outwards, the roof sections also open upwards to provide unprecedented ease of access. Occupants can therefore literally stand up inside and walk out of the car, or step straight into it. Similarly, the front seats are not mounted on conventional runners, but instead sit on cantilevered arms extending from the floor outside the seat frame. And the seats are more like armchairs, with heavily bolstered arms.

The Lagonda Vision Concept also anticipates a world with a high level of autonomy. Its design is commensurate with level four autonomous driving. As a result, the steering wheel can not only move from left to right hand drive according to need, in autonomous mode it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back. In the meantime, the car will not only have 360-degree awareness of the world around it, but also be fully connected to it.

Lagonda Vision: Have distance, will travel

The Lagonda Vision Concept has been configured to accept powerful solid state electric batteries enabling it to cover up to 400 real world miles between charges. That’s the distance from Los Angeles to San Francisco, London to Edinburgh or Berlin to Vienna without stopping. The concept has also has been designed to be compatible with the latest wireless conductive charging technology.

As an all-electric luxury car, structurally stiff and space efficient, the Lagonda concept will make the most of its electric drive system to provide intelligent all-wheel drive, capable of delivering anything from 100 to zero per cent of available torque to any given wheel according to demand.


Aston Martin has confirmed that production of the Lagonda model is planned to start in 2021.

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