Boon Siew Honda, manufacturers and distributors of Honda motorcycles, is celebrating a historical milestone of 60 years of Honda’s motorcycle business in the country. For six decades, over 5 million units have been produced in its home plant in the State of Penang.
Boon Siew Honda: It all began in 1957
Honda motorcycle business in Malaysia began in 1957 with the establishment of the first motorcycle showroom by Boon Siew at Pitt Street, Penang, with fifty units of 4-stroke Honda Cub. In 1969, local production of Honda motorcycles commenced through a technical collaboration. In 2008, Oriental Holdings and Honda Motor Co. Ltd. formed a joint venture company, Boon Siew Honda, to strengthen Honda motorcycle production and sales in Malaysia. In 2013, Boon Siew Honda began manufacturing at its new plant in Batu Kawan to cater to the increasing demand of Honda motorcycles in Malaysia.
Boon Siew Honda hit the millionth mark in 1986, then two million in 1999, followed by 3 million in 2007, 4 million in 2011, and 5 million, this year.
“For over 60 years, Oriental Holdings Berhad had developed a strong relationship with Honda Motor and we have unified our vision to offer innovative and reliable motorcycles to the public through their latest agreement. This bond between Oriental Holdings and Honda Motor reflects on the business relationship between Malaysia and Japan in the automotive industry. Through this partnership, we have seen the growth along the Malaysia economy and we will continue to provide valuable contribution to the nation with Honda,” said Dato’ Seri Loh Cheng Yean, Chairman of Boon Siew Honda.
“I would like to express heartfelt appreciation to Boon Siew and Oriental Holdings for great collaboration through 60 years of our partnership in motorcycle business. With Honda Vision to 2030 and strong support from the government, business partners, and customers, I’m certain that Boon Siew Honda will be able to provide attractive and quality products that make customers’ lives more enjoyable and be a company that Malaysian society wants to exist,” added Seiji Kuraishi, Executive Vice President, and Executive Officer & Representative Director of Honda Motor Co. Ltd.
Key milestones of Boon Siew Honda in the country
1957 Boon Siew Sdn. Bhd. (BSW) began import sales of Honda motorcycles
1969 Local production of motorcycles began
1986 Cumulative production reached 1 million units
1999 Cumulative production reached 2 million units
2007 Cumulative production reached 3 million units
2008 Boon Siew Honda Sdn. Bhd. (BSH) establishment
2011 Cumulative production reached 4 million units
2013 Began motorcycle manufacturing at the new plant in Batu Kawan
2017 Cumulative production reached 5 million units and celebrates 60 anniversary of
Honda motorcycle business in Malaysia