Bosch announces revenue uptrend in slowing economic conditions

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Robert Bosch (Bosch Malaysia) yesterday presented its annual revenue update for the country, which tallied 2.9 billion for the previous fiscal year. The RM 2.9 billion net sales represented a 20 percent spike despite tough economic conditions. Consolidated sales for the Southeast Asia region was RM 2.6 billion with net sales reaching RM 5.8 million (10 percent up). Over the previous years, Bosch SEA has ventured into many emerging markets; Cambodia, Laos and Myanmar, as well as expanded its horizons in Indonesia, Thailand and the Philippines.

In Asia Pacific, Bosch achieved sales growth of 5.8 percent (13.8 percent after adjusting for exchange-rate effects) to an estimated RM 46.4 billion; China of course is the largest contributor.

Bosch’s Thermotechnology and Power Tools divisions continue to be at the forefront

Bosch Malaysia’s uptrend revenue, the third-ranked contributor in Southeast Asia, are attributed to the good performance of the Thermotechnology, Power Tools, Automotive Aftermarket and Drive and Control Technology divisions, as well as the Car Multimedia unit. The Thermotechnology and Car Multimedia units are the two star performers for Bosch through last year, with double digit and 40 percent sales growth rates. Thermotech’s double-digit growth was mainly spurred by project developments within the food and beverage, oleochemical, and latex industries, while the Car Multimedia unit saw an increase in sales due to a greater demand for the in-car infotainment program.

Martin Hayes, President of Bosch S.E.A and Managing Director of Robert Bosch Malaysia & Singapore, commented, “Our business divisions are delivering a wide portfolio of innovative products and solutions invented for life for the Malaysian market. Additionally, Malaysia is one of our key locations in Asia to develop world-class technologies for both the local and global markets.”

The CCU (Connectivity Control Unit), an integral module for the eCall system, is developed by Bosch Car Multimedia unit, Penang. The Bosch CCU is already made available for selected vehicles in Europe. Based on pan-European standards, eCall is an innovative emergency system that transmits data such as location and time to centralized monitoring centers when an accident occurs. These centers then relay critical information that are triggered by sensors within the vehicle to emergency rescue services, thus reducing their response times to the scene of accident, especially in rural areas. Besides the car multimedia unit, Bosch’s popular Power Tools manufacturing arm saw production go up to a million units in 2013; Bosch expects production to double this year. The Power Tools manufacturing facility now develops tools equipped with laser technology.

“Bosch is at the forefront of automotive safety with the Internet of Things (IoT), such as connecting vehicles onto the internet, which eCall is an example for. Malaysia’s landscape is well-suited to deploy these connected technologies. Coupled with accident preventive equipment in the vehicle such as Anti-lock Braking System (ABS) and Electronic Stability Program (ESP), the technologies will save lives by increasing driving safety and reducing the number of accident fatalities,” Hayes reiterated.

The Automotive Aftermarket division saw a marginal increase in revenue, with several new products introduced in all of last year. The new Aerofit wiper joins the ranks of Bosch’s highly dependable car accessories line-up. New Brake pads and Spark plugs were also added to the Automotive aftermarket’s product ranges.

On the manpower front, Bosch has upped its employees count by 3 percent to almost 2,100 employees over the course of 2013. Over 45 percent of Bosch’s associates are based in the Southeast Asia region.

Bosch Group business outlook for the year

Bosch expects sales to grow by between 3 and 5 percent in 2014 worldwide. Internet-enabled products and internet-based services are one of the focal points of the company’s future business. With its hardware know-how and broad technological expertise, the supplier of technology and services is well prepared to move into this direction.

Furthermore, Bosch is global market leader in the area of micromechanical sensors (MEMS), a key technology when it comes to networking things on the internet. Bosch’s strategic objective is to create solutions for connected mobility, connected manufacturing, connected energy systems, and connected buildings.

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