The opening of Ducati Phnom Penh is part of Naza’s plans to expand its business and brand presence in the region. The new Ducati showroom marks the market entrance of Ducati into Cambodia and Naza’s second foray into the Asian region after Vietnam.
The Ducati Phnom Penh showroom of 2700sqft offers the premium showroom experience as it showcases the complete Ducati range in this new Sales and Service Center.
Dato’ SM Faisal, Group Executive Chairman of Naza World Group of Companies, saud, “We officially marked the opening of the Ducati Phnom Penh showroom, marking Ducati’s entry into Cambodia. We can now offer the Ducati premium ownership experience to motorcycle enthusiasts in the Kingdom and to all Ducatisti in Cambodia. Your red, fast and Italian dream motorcycle has arrived!”
“The Cambodian market offers future growth potential especially in the premium and superbike category and we expect our entry to heat up the local superbike market. We welcome avid bikers and admirers of Ducati to visit the showroom, indulge their curiosity in these high performance masterpieces and embrace the thrilling world of all things Ducati,” he added.
The showroom in Phnom Penh, located at No 96, St 110, Russian Boulevard, Sangkat Teok Laak 1, Khan Toul Kork, is fully equipped with all the modern Ducati Service facilities; with all Ducati special tools and diagnostic equipment, and Ducati OEM spare parts. The new showroom showcases the full range of Ducati motorcycles – Diavel, Panigale, Hypermotard, Monster and Scrambler as well as the dynamic line of Ducati lifestyle apparel and accessories to further enhance Ducati owners’ experience.
Ducati Phnom Penh is operated by 18 full-time employees that are fully trained and who share the same passion and dedication in providing the famous Ducati brand experience. It also delivers the identical high standards of sales and after sales service that Ducati is known for globally.
In conjunction with the opening of Ducati Phnom Penh showroom, Ducati Cambodia will also launch the complete range of the brand new iconic Scrambler, together with the Scrambler Pop-Up-Club. Scrambler Ducati consist of four variants: The Icon, The Urban Enduro, The Full Throttle and The Classic.
A contemporary street bike with retro flair, the Scrambler Ducati certainly lives up to the hype. Designed to traverse the urban jungle with ease, this is a bike that appeals to both highly experienced riders and keen amateur riders who are looking for functional simplicity and admire vintage designs that are easily customizable.
As a contemporary interpretation of the original 1970’s icon, the Scrambler Ducati is an easy-to-handle street bike that is comfortable, accessible and every bit as fashionable as its predecessor. Whilst it certainly exhibits a retro flair, the Ducati Scrambler is not a vintage motorcycle, but the ideal result of how the famous motorcycle from Borgo Panigale would be if Ducati had never stopped producing it.
The Scrambler Ducati’s ‘post‐heritage’ design has taken the best of the past and transformed it into something unique and current whilst simultaneously retaining the original’s charm and honouring its history. A balance of tradition and modernity, this model marks the return to the pure essence of motorcycling: two wheels, a wide handlebar, a simple engine and a huge amount of fun. Ducati Scrambler motorcycles, apparel and accessories provide the last word in self-expression.
Compiled by: Philip Chong