Ferrari 70th Anniversary kicks off proper at Maranello

The celebrations of the 70th anniversary of Ferrari has gotten underway at its Maranello headquarters, today. The grand event is expected to attract thousands of enthusiasts, owners and customers from around the world.



As part of this special weekend dedicated to Ferrari fans, international rallies have already begun in several European cities (Frankfurt, Geneva, London, Monte Carlo, Prague, Reims, Salzburg and Rome), converging in Milan. Then on today a single grand parade of 500 Ferraris is on route to drive to the Fiorano circuit, the main venue of this great celebration of motoring.

Rare Ferrari collectors items are on display on the first day in Modena, where they pay homage to the birthplace of Enzo Ferrari with a drive to the MEF (Museo Enzo Ferrari), before stopping in front of the Palazzo Ducale, the site of the Military Academy.

In the afternoon, RM Sotheby’s holds an auction that promises to be the most significant ever for the vehicles of a single carmaker.

Meantime, a one-of-a-kind LaFerrari Aperta will be auctioned to benefit the charity Save the Children. The auction is set to take place during the evening’s “Leggenda e Passione” sale organized with RM Sotheby’s. The event, to be held on Ferrari’s Fiorano track, is expected to be the most important single marque collector’s car auction in history. For the auction, Ferrari has designed a one-of-a-kind livery in stunning metallic Rosso Fuoco and featuring a metallic Bianco Italia double racing stripe on the bonnet and rear. The interiors have been conceived in black Alcantara and shiny black carbon fiber with red leather inserts on the seats and red stitching. All proceeds of the auction will be donated to Save the Children for an international program focusing on education.

The LaFerrari Aperta is the limited-edition special series model launched to commemorate the 70th anniversary of the foundation of the company. Designed for Ferrari’s most passionate clients, the LaFerrari Aperta is the open-top version of the acclaimed LaFerrari hybrid supercar, combining extraordinary performance with the unique exhilaration of open-top driving.

Another highlight in the evening is the show “Ferrari Settanta”, which recounts the company’s past and present while also taking a peek into the future.

On Sunday a Concours d’Elegance will conclude the celebrations in style. A jury of international experts will have the difficult task of choosing the two “Best of Show” cars in the GT and Sportscar categories from among 120 precious vintage Ferraris.

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