Fifteen years of Maserati in China

Maserati last week observed its fifteenth year in one of the world’s biggest markets, China. As a celebration of sorts, the Trident brand did a 10,000km “Tribute to China” Grand Tour.

To stress on that Italian-Chinese flair, Maserati paid tribute to the traditions and cultural heritage that China and Italy share. Starting in Shanghai, a city famed for its blend of Chinese and Western culture, the Grand Tour lasted 40 days and welcomed around 200 Maserati customers and journalists.

Twenty eight cars from Maserati’s 2019 model range travelled 4 routes, climbed 16 mountains and crossed 70 cities in 10 provinces, creating an M-shaped journey across the country. China’s immense landscapes provided the ideal backdrop and manifested the power, luxury and comfort of the Maserati Quattroporte, full Levante range and Ghibli. Maserati tries to echo its Italian ‘excellence’ with 5,000 years worth of diverse Chinese history and culture, as one of its 15th year topics.

This year marks a double celebration for Maserati as they also celebrate their 105th anniversary. For over a century, the Trident brand has been crafting cars at a premium level for those who could afford it.

To celebrate the double anniversary, Maserati designed 4 exclusive routes that matched China’s striking natural landscapes and unique culture with the distinct Italian flair and elegance of the Maserati brand. The participants crossed the peaks and rivers of the Yangtze River area, visited cultural sites to discover ancient wisdom, followed the historic Silk Road to learn about its significance in linking cultures of the East and West, and traversed the vast and breath-taking mountain landscapes of Western China.

Maserati models for the China Grand Tour

For the driving tour, Maserati allocated some its core models including the Quattroporte, Ghibli and Levante. The tour was led by Quattroportes, full Levante range and Ghibli. The Quattroporte has made its appearance years ago in Chinese country, while the Ghibli and Levante were recent.

As the Chinese economy seems to blossom, every major brands for that matter make special editions or China-exclusive models. Maserati didn’t give it a second thought with the ultra modern and dynamic Ghibli model. All MY2019 Maseratis, made up of the Quattroporte, Levante and Ghibli, were introduced at the Auto Shanghai in March.

As the first SUV from Maserati, the Levante luxury SUV is an instant hit with the Chinese. For the Grand tour, the two Levante in Trofeo and GTS trims were the highlight. The Levante Trofeo and GTS were purposefully selected to traverse the challenging terrains of the Gobi desert on the ancient Silk Road and surmounted the mountains and glaciers from Dunhuang to Chengdu.

Next, the refined Quattroporte tackled the rivers, mountains, highlands and ancient temples. This four-door marvel from the Trident marque exuded charm and timeless sophistication in every location and from every angle with comfort and grace.

During the tour, the drivers experienced some of China’s most famous art and craftsmanship monuments, from the magnificent architecture of ancient Buddhist temples to the former residences of Tang dynasty poet Liu Zongyuan and famous Qing Dynasty painter Zhang Daqian. The tour participants were also inspired by China’s longstanding passion for crafting works of beauty and sophistication, like the Dongyuan letterpress printing, the “living fossil of ancient printing techniques”, and the exquisite lacquer-ware of Pingyao Ancient City.

At Maserati, the spirit of craftsmanship from the Italian passion for life has fuelled the brand for 105 years. Every Maserati is crafted to ensure premium quality in every detail. Maserati’s passion for excellence and luxury has made its cars exclusive for over a hundred years.

As the longest tour organized by the brand in recent years, the tour lived up to Maserati‘s unrelenting passion for driving and living. In the future, Maserati will continue to innovate, refine and perfect in order to create beautiful life experiences for its customers.

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