Ford driver assistive technologies pave the way forward

Building on its industry leadership in available driver-assist technologies, Ford is expanding its offerings with a range of next-generation features designed to ease parking hassles, improve collision avoidance, detect objects in the road and prevent wrong-way driving.

Ford offers more nameplates with adaptive cruise control, forward collision warning, lane departure warning with land-keeping assist, rear cross-traffic alert, driver monitoring, adaptive high-beam assist, Blind Spot Information System and advanced parking assistant than any other full-line manufacturer.

Cross-traffic alert with braking technology in development at Ford is being designed to help reduce parking stress by detecting people and objects about to pass behind the vehicle, providing a warning to the driver and then automatically braking if the driver does not respond. Rear wide-view camera, on the in-car display, will offer an alternative wide-angle view of the rear of the vehicle. Enhanced active park assist will parallel or perpendicular park at the push of a button.

Other features in development at Ford of Europe’s Research and Innovation Center in Germany, include systems that steer around vehicles to help avoid high-speed collisions and systems that can warn drivers from traveling the wrong way against traffic.

These new technologies, expected to be available on Ford vehicles within two years, are part of the company’s commitment to triple its investment in developing driver-assist features.

Ford Evasive Steering Alert Ford Enhanced Active Park Assist_2 Ford Enhanced Active Park Assist

Ford Driver Assistive Technology: Steering out of trouble

Evasive steering assist is a new technology that can help drivers steer around stopped or slower vehicles to help avoid collisions. Designed to operate at city and highway speeds, it uses radar and a camera to detect slower-moving and stationary vehicles ahead, and provides steering support to enable drivers to avoid a vehicle if a collision is imminent. The system is activated if there is insufficient space to avoid a collision by braking and the driver decides to take evasive action.

Ford Driver Assistive Technology: Preventing wrong-way driving;  Enhanced Park Assist

Wrong-way alert technology uses a windshield-mounted camera and information from the car’s navigation system to offer customers visual and audio warnings should they begin driving the wrong direction against traffic.

Enhanced active park assist controls steering, gear selection, and forward and reverse movement to facilitate parking at the push of a button. It can enable a vehicle to automatically enter and exit a parallel parking space, as well as reverse into a perpendicular space. Relevant features to aid tha active park assist are Cross-traffic alert with braking and a Rear wide-view camera.

Additional technologies being developed by Ford include Spot lighting technology and Camera-based advanced front lighting system.

Ford already offers a wide range of available driver-assist technologies, with Ford Escape, Taurus, F-150, Fusion and Edge all leading their segments with the most driver-assist features available. Ford’s portfolio of driver-assist technology now includes Adaptive cruise control works, Forward collision warning with brake support, Driver Alert, Lane departure warning, Blind Spot Information System, Active park assist, Automatic high-beam control, Hill Start Assist and Curve Control.

Edited: Ford

Latest articles

The Arrival Of The Limited Edition McLaren 765LT

McLaren Malaysia invited a new chapter in their ‘Longtail’ story with the unveiling of the new McLaren 765LT. The ‘Longtail’ story all...

Ferrari Launch The New Showroom With The Introduction Of The New Ferrari SF90 Stradale

Recently, Naza Italia, the official importer and distributor of Ferrari brand in Malaysia opened their fresh-faced Ferrari showroom in Petaling Jaya. To...

Porsche Taycan makes grand entrance into Malaysia

By now, everyone who’s anyway a petrolhead have heard of the Porsche Taycan, the brand’s very first all-electric sports car. Today, the...

The New Ferrari Portofino M

Ferrari recently introduce the updated Ferrari Portofino, named the Ferrari Portofino M. The ‘M’ in the Portofino M stands for ‘Modificata’, which...

Related articles