Toyota averaged 13,660 units for the month of December, while Honda achieved 10,781 units for the final month of 2015. Despite a better month for Toyota, Honda garnered an overall sales of 94,903 units for the year. Toyota, meanwhile, took in an overall 93,760 units, a little short of their current year’s target of 94,000 units. The overall sales for 2015 achieved by both marques have not been verified by MAA (Malaysian Automotive Association). The confirmed and verified sales numbers should be made official within a couple of months.
For Honda Malaysia, the 2015’s sales achievement has been their highest since 2002. The positive growth is attributed to Honda Malaysia’s current product line-up, which consists the best-selling compact variants; namely the Honda City, Jazz and HR-V. The three best selling Honda variants easily averaged approximately 70 percent of the marque’s overall sales figures, and the Honda compact variants are more preferred by younger buyers or first-time car purchasers.
UMW Toyota Motor has held on to the lead in the non-national category for more than 20 years. However, due to their more rigid variants and segregated vehicle line-ups, which are skewed towards the more matured demographics, sales have not been too bad overall but they’ve lost the lead in the non-national category for 2015. Toyota’s top sellers in the domestic market include; the Vios, Altis, Hilux and Camry.
We await further announcements from both manufacturers for complete details of sales performance and related activities.