Honda Malaysia has reported better-than-expected sales for the recently introduced Jazz Hybrid and City Hybrid models. The two models combined for a total number of bookings of 1,200 units, as at end of September.
The Jazz and City Hybrids were opened for bookings about two months since they came out. The targets set for the models were just 150 units and 250 units, respectively. This positive demand is encouraged by the CIty hybrid which exceeded its target and accounted for 61 percent of the total bookings. Demand was big in the central region with total bookings percentage of 53%. To date, Honda Malaysia has sold more than 500 units of City hybrid i-DCD and 330 units of Jazz Hybrid i-DCD. The recorded sales has enabled Honda Malaysia to regain the lead position in terms of market share of the segment among hybrids below RM200,000, for the past 2 months. Though there’s a uptrend demand for the models, the company has assured that waiting period is still within a couple of months.
The high demand for the Jazz and City hybrids is mainly due to the affordability and the trend of hybrid adoption (i.e. fuel efficiency) in the country. Honda M’sia is one of the first manufacturers to bring up hybrids in the country, back in 2004, with the Civic hybrid being the very first model. Next up came the Civic hybrid in 2007, then the locally assembled Jazz hybrid in 2012. Building hybrids locally meant that Malaysia represents the third country after the Japan and U.S.A. to build hybrid cars domestically.
Thereafter, Honda Malaysia launched the Jazz and City i-DCD hybrids to make this country as the second to introduce models with hybrid i-DCD after Japan.Both the hybrids are powered by a 1.5l DOHC i-VTEC engine that combines 7-Speed Dual Clutch Transmission with Integrated High Power Motor to promote smoother acceleration. The engine and Integrated motor push up to 137PS horsepower and 170Nm torque, which is equivalent to a 1.8l engine. The other USP is the EV mode with an independent positioning and function of both motor and engine to assist in fuel efficiency by sustaining regenerative energy and maintaining adequate fuel consumption.
The Power Unit of the Hybrid i-DCD comes with a new Lithium-Ion battery that is lighter while having higher capacity to deliver two times the output compared to the previous Nickel battery.
The Honda Jazz and City hybrids offer the same features as the top variants of both models, and with additional enhancements. These enhancements include a Shift-By-Wire Gear that gives a quicker and more responsive experience to the driver for a smoother ride during gear transitions, and the 3D Speed Meter Design, a Multi-Information Display that provides information on the power flow, sport meter, drive meter, drive information and eco display for drivers.
Last but not least. safety features are beefed-up as well, for example; four airbags, Vehicle Stability Assist (VSA), Brake Assist (BA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Multi-Angle Reverse Camera and ISOFIX.