Honda still leads Non-national brands

Honda Malaysia has registered 44,200 cars for the first half of the year. The numbers put them at the top spot of the non-national brands. This was enabled by a strong month of May where sales tallied 10,550 cars.

This half-yearly total puts Honda in the firm lead of the Non-National segment and a runner-up spot with a martket share of 15.3% in the overall TIV (Total Industry Volume).

Honda models contributing to the sales chart

Despite a tough economy, Honda has achieved a couple of major milestones, with deliveries of the 130,000th unit of the Civic and 100,000th Jazz.

The biggest contributor in the half-year sales was the Honda City. The City alone made up 34% of the sales pie. Next best-selling models are the HR-V with 20% and the CR-V with 14%. Along with the Civic, BR-V and Jazz, it is a no-brainer why Honda continues to be the top dog among non-national marques.

As previously featured, Honda presented a fresh hue Passion Red Pearl for the HR-V, which later became a new color for Jazz, City, CR-V and BR-V.

Current Honda campaign

Current campaign initiated by Honda is the ‘Tech Frontier Rewards campaign. This initiative gives customers a chance to get acquainted with Honda SENSING, as well as Turbo and Sport Hybrid i-DCD.

From July until end of September, when you drive home a Honda you get Honda Bonus, Tech Month Bonus and Exclusive Gift worth up to RM5,000. The campaign rewards are applicable for all models, except Civic Type R; which is now scarce.

Good news if you’re looking for a Honda, waiting period is reduced to 1 – 2 months across the model line-ups. Visit your nearest showroom for a test drive  or call 1-800-88-2020.

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