Hyundai gears up for 2014 FIFA World Cup Brazil

With the start of the 2014 FIFA World Cup just around the corner on 12 June, official partners Hyundai Motor gears up for the major football tournament with an announcement to supply 1,021 vehicles to be used as official tournament transportation. Besides, buses in 32 national team colors along with the ‘Be there with Hyundai’ tagline are to be the main highlight.

Hyundai Motor today held an official handover ceremony for the cars at Arena de Sao Paulo, in Sao Paulo, Brazil, to deliver the branded team buses and the 1,021 sedans and vans including the Equus, Genesis, Azera, Santa Fe, Sonata, Tucson (ix35), Veloster, H1, H100 and Brazil-exclusive HB20. The vehicles will serve to ensure the smooth operation of the global event, transporting officials, national teams, members of the organizing committee, referees and media representatives throughout the tournament.

“We are proud to partner with FIFA for this exciting football event, while we believe that our football engagement has been playing a vital role in connecting global customers to our brand,” William Lee, President of Hyundai Motor Brasil, said. “In particular, we will do our best to make the 2014 FIFA World Cup Brazil one of the most spectacular World Cups in history, as we are most committed to the country, home to one of our most modern manufacturing plants that produces our Brazil-exclusive HB20.”

The 32 team buses are vibrantly decorated with national team colors, flags and the winning slogans of the ‘Be There With Hyundai’ competition, a unique global initiative run by Hyundai Motor that encouraged participation from fans all around the globe. Furthermore, each bus will be escorted by a specially-decorated Grand Santa Fe, Hyundai’s leading SUV model, as part of the company’s exclusive sponsorship privileges.

In addition to the delivery of cars, Hyundai will operate a complete Service team at all stadiums and facilities to ensure the best service support and assistance to drivers and fleet of cars during the entire event. Prior to the delivery, Hyundai’s Service team trained over 1,000 drivers to become familiar with each variant, as well as learn about maintenance, safe driving techniques and routes.

Edited: Hyundai

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