Jaguar Land Rover Malaysia embarks on special Land Rover Defender Roadtour

Land Rover Defender_2 Jaguar Land Rover Malaysia (JLRM) has announced a one-off roadtour to pay tribute to its iconic 4X4 model, the Land Rover Defender. The Land Rover Defender roadtour will be held at 14 selected locales in the country, including malls, business districts, popular cafes and other popular hangouts in the Klang Valley and Penang, starting 23 April until 1 May.

The roadshow will feature two Land Rover Defenders equipped with two Final Edition Defender Accessories Packages to suit different lifestyles: adventure or urban. Visitors to the location can sign up for test drives and upload #CelebrateDefenderMy Instagram posts, take up the Defender Hill Climb Challenge on iPad and other games to win various exclusive collectibles.

More than two million Series Land Rovers and Defenders have been built in Solihull, UK since 1948. What began as simply a line drawing in the sand has gone on to become one of the world’s most iconic 4x4s, earning the accolade of being the most versatile vehicle on the planet, capable of taking owners to places other vehicles could not reach.

The Land Rover Defender began its life in 1948 as the Series I, at a time when post-war Britain was struggling with a shortage of steel, which explains the use of aluminium for its bodyshell. Created by brothers Spencer and Maurice Wilks, the Land Rover was originally designed primarily for farming and agricultural use.

Changes followed and in 1958, the Series II brought about a new design and engine updates, including an advanced diesel engine which remained in service until the mid-1980s. Sales reached half a million by 1966, while annual production peaked in 1971 with 56,000 units. During the 1970s, the Series III continued to sell as well as its predecessor, a testament to its enduring appeal. The vehicle earned its new name, Defender, in 1990, which was fitting for a vehicle previously only referred to by its wheelbase length and Series number.

Part of the Land Rover’s appeal came from the endless variants that were created off the basic platform, including models as diverse as fire engines, lorry-like Forward Control vehicles, cherry pickers and even an amphibious car capable of floating on water. Over its 68 year history, it has been a vehicle driven by everyone from farmers and famous explorers, to royalty.

Land Rover Defender

The Land Rover Defender roadtour kicks off in two hotspots in Penang, including the Gurney Plaza and Queensbay mall. from 23 – 24 April. The Klang Valley roadtour starts on 29 April at these locations: Taipan, Subang; Sunway Mentari; Oasis, Ara Damansara. The 30 April leg moves on to Sunway Giza Mall, Kota Damansara; the Curve, Mutiara Damansara and Desa Park City Waterfront. Finally, the roadtour ends at the Yellow Brick Road, Bukit Damansara; Lucky Garden Bangsar and Bangsar Village 2 on 1 May.

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