In handing over the Kia Courtesy Fleet to Tennis Australia’s CEO, Craig Tiley, Kia Motors Australia COO Tony Barlow reaffirmed Kia’s ongoing support for tennis in Australia. “It has been Kia’s honor for more than a decade to be a proud sponsor of the Australian Open, one of the world’s greatest sporting events, and that commitment has not wavered,” Barlow commented. “We recognize that the Australian Open is the brightest star on the Australian tennis calendar, and take no small amount of pride in being able to assist in the successful staging of the tournament.
“The athleticism, enthusiasm and professionalism displayed by the many competitors at the Open is a fine example of the core values treasured by Kia as a product and a company,” he added.
Kia sponsors Australian Open 2014 for the 13th year running
In accepting the courtesy fleet, Tiley expressed, “It is pleasing to have such constant support from our longest-running sponsor. The Australian Open is undeniably the biggest sporting event in the world in January, and I’m pleased to again accept the fleet of Kia vehicles which will effectively keep the tournament moving over the next few weeks. It’s a huge logistical exercise to move all our players, officials, media and staff around Melbourne during the event and year after year this is achieved with Kia’s support.”
100 cars consisting five Kia variants to ferry people at 2014 Australian Open
The majority of the 101-strong courtesy fleet – 70 vehicles – are Australia’s favorite people-mover, the multi-award winning Kia Grand Carnival; an 8-seater MPV. Also on the fleet are Kia’s Sorento SUV (10), Sportage compact SUV (10), new Rondo compact (10) and one Cerato. These vehicles will shuttle players, officials and guests the equivalent of almost 10 circumnavigations of the Earth to ensure everyone is where they need to be when they need to be there.
The Kia courtesy fleet will be driven by 215 volunteer drivers who expect to clock up more than 400,000 kilometers in thousands of journeys during the 2014 Australian Open.
Edited: Kia Motors