In March, Kia posted year-on-year sales increases in the domestic Korean market (19.4% growth with 50,510 units sold) and Europe (9.4% growth with 63,826 units sold). Kia’s overseas sales for March 2016 was 217,497, compared to 227,444 in 2015; which showed a decline of 4.4 percent. China, Kia’s biggest market in Asia, saw the biggest drop of 16.6 percent in the month of March, from a total of 61,431 in 2015 to 51,243 in 2016.
For the general markets, including Malaysia, Kia took up a loss of 9.7 percent, representing 42,263 units and 38,166 units for March 2015 and March 2016. Cumulatively through the first three months of the year across major markets, Kia’s global sales totalled 686,887 units for a year-on-year decrease of 0.6%. Korea (128,125 units sold), Europe (145,488 units sold) and North America (160,286 units sold) have seen an 11.9%, 7.9% and 3.0% rise in sales, respectively.
Kia’s bestselling model in overseas markets during March 2016 was the Sportage with 43,304 units sold. The B-segment Rio (known as ‘K2’ in China) was the second best seller with 33,524 units sold, while the C-segment Cerato (known as ‘Forte’ or ‘K3’ in some markets), Optima D-segment sedan and Soul urban crossover followed with 30,591, 21,391 and 16,562 units sold, respectively.
Kia Sportage to arrive in second half of the year
The new Kia Sportage is expected to be launched in the second half of the year in Malaysia. Now in its fourth-generation, the new Kia Sportage builds comprehensively on the success of the outgoing version, featuring an attractive ‘face’ and signature Tiger-nose grille with separated headlights.
Profile-wise, the new Sportage has a longer wheelbase (30mm to 2,670 mm) and an increased length (40mm, 4,480 mm). A rear spoiler is incorporated to give the compact SUV a more swept-back shape. From the highest point of the roof, the Sportage’s silhouette gently tapers towards the rear of the car, while bolder wheel arches, sharp features lines, and smooth surfacing endow the Sportage with a more dynamic look. Longer front overhangs (up by 20 mm) and shorter rear overhangs (reduced by 10 mm) add to the car’s more raked profile.
Naza Kia Malaysia predicts that the new Kia Sportage has an estimated price tag of RM 121.000.