Mount Panorama is an iconic motorsport venue, home to the legendary Bathurst 12 Hour race, is steeped in competition history and etched into motorsport fans around the world. Recently, Lotus hosted a largest track day to celebrate the Lotus brand in Australia.
To mark the success of the company’s 6th largest market for Lotus globally in 2019, Lotus launched a highly exclusive limited edition Lotus Elise – the Lotus Elise Cup 250 Bathurst Edition. This limited edition car is meant to pay homage to the circuit and Lotus’s pedigree in motorsport on the continent. The limited-run, Australia-only cars will enjoy a whole host of upgrades which includes black forged alloy wheels, a special numbered build-plate and bespoke ‘Bathurst Cup 250’ decals.
During the Bathurst 12 Hour race weekend, Lotus held their 3-day trackside event to offer a unique opportunity to more than 150 Lotus owners to witness the race car drivers in tackling the Mount Panorama circuit. During the event, many Lotus owners was given an on-site mentoring programme which allowed them to get the most out of the experience. Hot laps with Lotus’ professional drives was also available to the owners.
Some of the world’s most illustrious and recognised racing names have claimed victory in Australia for Lotus. These include Jim Clark’s dominance in the Tasman Series during the late 1960s, through to 2013 where Kimi Raikkonen claimed Formula One success at the Australian Grand Prix at Albert Park, Melbourne.
David McIntyre, Regional Director, Asia Pacific & China, Lotus Cars joined the group at Bathurst and commented: “It’s great to kick the year off in Australia, a market that was very successful for us in 2019. Lotus and Australia have a long and rich history and we are committed to building on this close relationship moving forward.”
He added: “Through stand-out events such as the Lotus-only track day, we will continue to build the brand across Australia, adding to the success we experienced last year. Globally 2020 is an exciting year for us, with the first of our all-electric Lotus Evija models being delivered to customers.”