|Nasim, distributors of Peugeot cars, today held the Final and Grand Prize giving for the recently concluded Peugeot Drive2Win campaign. Aside from the main draws, Nasim (Peugeot Malaysia) awarded the Peugeot Selfie contest winners. The Peugeot Drive2Win contest, which ran from 1 September till 31 October, received thousands of entries from individuals who test drove a Peugeot variant during the campaign duration. Peugeot dealerships reported a 30 percent increase in test drives over the one and a half month contest period.|
The Drive2Win contest assisted Nasim in increasing awareness of Peugeot’s award-winning variants over the campaign’s month and a half duration. Additionally, Nasim has declared that the contest was able to convert potential car buyers, who hadn’t previously considered purchasing a Peugeot. During the contest period, the individuals who tested a Peugeot or two were rather satisfied with respective Peugeot variants, and many effectively placed their bookings, right after the test drives.
Peugeot Drive2Win Grand Prize winner declares himself as avid Lion marque enthusiast
For the final draw of the Drive2Win campaign, the Grand Prize of an immaculate Peugeot RCZ worth RM248,888, MacBook Air, Sony Xperia Z2 Smartphone, Samsung Galaxy S5, RM 500 shopping vouchers and other items were up for grabs amongst the few lucky Drive2Win finalists. The Peugeot RCZ fell to Subash Loganathan, while the MacBook Air and Xperia Z2 smartphone were snapped up by Abdul Razak B. Hassan and Steven Ng Chong Wey. “I am just overwhelmed at the moment and still couldn’t quite believe that I’ve actually won the car of my dreams. I currently drive a Peugeot 508, which i could now transfer it to my mother,” Subash expressed his elated emotions.
He added, “I like to thank Nasim for organizing such a great campaign. Furthermore, I am indeed appreciative of the good fortunes that smiled on me for this once-in-a-lifetime win.”
Peugeotselfie contest runs concurrently with the Drive2Win campaign
Over to the Peugeot selfie contest, three winners were declared for their most creative and ‘Motion & Emotion’ shots. They were first prize winner Yap Siew Yee, who took home two GoPro Hero 4 cameras; second place San Mun Shaik, who got himself a Galaxy S5; and lastly, Muhammad Luqman Kassim Ali, who nabbed a Canon digital camera.
For more information of Peugeot Malaysia and upcoming customer rewarding campaigns, visit www.peugeot.com.my or their FB page.