Mercedes-Benz Sdn Bhd and Hap Seng Star Sdn Bhd recently launch the first Mercedes-Benz Autohaus with Luxury Lifestyle Boutique. This new retail experience will feature exclusive Mercedes-Benz design collection and accessories for Mercedes-Benz customers. This is Mercedes-Benz commitment in offering star branded exclusive products to complement the exclusivity and luxury that the brand carries.
The Hap Seng Star KL Autohaus is built on a 29,300 sq. ft of land and will handle everything related to vehicle sales. The lifestyle experience will include Malaysia’s first Mercedes-Benz Luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectables and products. The boutique also offer a range of accessories, including business and casual wear, trendy sunglasses, elegant watches and many such products.
On the 2nd floor of the new HSS Autohaus, there will be a private lounge that overlook the busy crosswalk of Jalan Sultan Ismail. Furthermore, the 3rd floor will feature a café with refreshments for customers to enjoy. The spacious delivery bays, span over 2,000 sq.ft. are fitted with special illuminations delivering a unique vehicle handover experience.
Hap Seng has invested a total of over RM300 million to date in enriching customer touchpoints nationwide, with an investment of RM3.5 million in the Hap Seng Kuala Lumpur Autohaus alone. It currently operates Autohaus in 11 locations, including Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Bukit Tinggi, Setia Alam, Melaka, and Iskandar in Peninsular Malaysia. In Sabah and Sarawak, Hap Seng is present in Kuching, Miri and Kota Kinabalu.