Mazda Motor Corporation has just announced its 100th Anniversary Special Edition models to commemorate the special occasion. Though the 100th anniversary special edition models will not be available locally, Mazda’s entire lineup will come with the 100th Anniversary Special Edition package along with the appearence of the their R360 Coupe from the 1960’s.
R360 Coupe (1960)
The R360 Coupe was Mazda’s first passenger vehicle. The company had its sights set on becoming a full-line automaker, and its first undertaking made a memorable splash with a futuristic design and unique technologies. Developed with extraordinary passion, the car was designed for people who wanted to fulfil their dream of owning their own car.
Symbolizing that intention was a four-cycle engine—unprecedented among micro-mini passenger cars of the time—and an automatic transmission that made driving easy. Also noteworthy were the extensive weight-reduction efforts aimed at making the R360 Coupe nimble on the road. The powertrain used a good deal of light alloy materials, and the body adopted a monocoque construction. A distinctive and stylish coupe form also contributed significantly to the weight savings. These factors combined to provide—at an astonishingly affordable price—driving performance that eclipsed the era’s preceding micro-mini passenger cars. The R360 Coupe became an epoch-making car that accelerated the motorization of Japanese society and, to this day, stands as the starting point of Mazda’s vehicle production.
100th Anniversary Special Edition series
High model grades of the R360 Coupe－which in 2020 celebrates 60 years since its launch—featured a two-tone colour scheme. A white body contrasted with a coloured roof and matching interior hue. This novel yet tasteful use of colour strengthened the longing for personal car ownership and was inspired by a desire to make customers’ lives more colourful and vibrant.
The 100th Anniversary Special Edition models reflect Mazda’s history of taking on challenges and act as a reminder of its car-making roots by adopting a similar motif in red and white. Inside, the floor carpet, floor mats and seats use the same rich burgundy that was introduced with the Mazda3.
In addition, the hubcaps feature the same design as the 100th Anniversary Special anniversary logo, an expression of the company’s desire to celebrate its 100th anniversary together with customers. Furthermore, the key fob, headrests and other parts are embellished with a special logo so that customers can always feel connected to Mazda, whether they are behind the wheel or away from the car. The body is also adorned with a commemorative badge, creating a special look and feel. The 100th Anniversary Special Edition series is designed to express gratitude to the millions of people who have had dealings with Mazda over the years and a pledge that though it may aim for the stars, the company will never forget its roots in the car-making business.