The Mazda MX-5 RF, recently introduced in the domestic market by Mazda Malaysia (Bermaz Motor), has been recognized for the highest Red Dot honor. At Red Dot Product Design Award presentation in Essen, Germany, the Mazda MX-5 RF picked up the “Red Dot: Best of the Best” prize.
It was the second time a fourth-generation “ND” MX-5 won the top accolade at the annual Red Dot product design contest. Launched in Malaysia end of April, the RF (retractable fastback) edition of Mazda’s legendary roadster repeats the success of the soft-top version, which captured the same honor in 2015.
The Mazda MX-5 RF distributed in the country is available in both manual and auto transmission. The MX-5 Rf’s KODO – Soul of Motion design that captivated the jury at Red Dot Product Design features a smooth roofline that curves down to the rear end, and its unique rear roof and retractable back window. The roof opens and retracts in 13 seconds. And, with the same aggressive face, strong stance, short overhangs and underlying SKYACTIV technology, the RF delivers all the fun drivers of the world’s best-selling two-seater have come to cherish.
Stowing the roof efficiently in the limited space available enables the Roadster RF to offer almost the same trunk space (127 liters) as the soft-top variant. The RF’s body-colored roof further illustrates the beauty of the roof line. Furthermore, 17-inch, 8-spoke chrome-finished aluminum wheels, painted in piano black, give the MX-5 RF an expressive stance. The other design highlight is none other than the captivating LED head- and rear-lights, which gives the Roadster its iconic appeal.
Equally astounding is the MX-5 RF’s interior, featuring a cabin that conveys a sense of quality with the inception of high-quality Nappa leather upholstery, leather-wrapped steering and leather shifter knob. And that’s not all, the highlights also include 9-speaker BOSE audio system with integrated headrest-mounted speakers, a 4.6-inch full-color TFT gauge and a seven-inch Mazda CONNECT touchscreen infotainment system.
The MX-5 RF is powered by the SKYACTIV-G 2.0 gasoline engine. With greater displacement than the engine in the soft-top version, it realizes a refined driving performance that matches the model’s core value: ‘Jibba Ittai’.
With the latest accolade, Mazda has now won six Red Dot prizes for its KODO-based models: Mazda CX-3 and Mazda2 collected awards in 2015 (alongside the soft-top MX-5) after the Mazda3 and Mazda6 took home accolades in 2014 and 2013, respectively.
Red Dot’s Award-winning products, chosen this year in 47 categories including cars & motorcycles, will be on display at the Red Dot Design Museum Essen for five weeks and have earned the right to bear the “red dot” symbol. One of the world’s largest product competitions, Red Dot was initiated in 1955 by the Essen-based Design Zentrum Nordrhein Westfalen.