Mercedes-Benz is participating in the 2017 CES(Consumer Electronics Show) in a big way. The appearance at the show focuses on the new corporate strategy CASE, with its four pillars Connected, Autonomous, Shared & Service and Electric Drive.
The Concept EQ and the Mercedes-Benz Vision Van, currently on display in Las Vegas, share a stage for the first time. Under the banner “Fit&Healthy”, the Three-point Star intends to present a vision of how society’s increasing health consciousness can be intelligently combined with future mobility. With exhibits on artificial intelligence and on connecting the vehicle to the “smart home”, Mercedes-Benz is promoting exciting insights into the latest work of its research and development teams.
“Our notion of mobility will change more dramatically in the next five to ten years than in the preceding 50,” stated Ola Källenius, Member of the Board of Management of Daimler AG and, from January 2017, responsible for Group Research and #mercedesbenz Cars Development. “Our CASE strategy will help us to shape the future of mobility. The objective is to make the car a platform for future mobility concepts and a space that offers a digital experience. The car of the future must be networked, autonomous, emissions-free and deliver the possibility of shared mobility.”
Under the banner of CASE, Mercedes-Benz presented the Concept EQ and the Vision Van on the same stage for the first time in Las Vegas. In the Concept EQ, a study with the appearance of a sporty SUV crossover, Mercedes-Benz provides a glimpse of a new vehicle generation with battery electric drive. The Mercedes-Benz Vision Van, a revolutionary van study for urban use, combines a wealth of innovative technologies for ‘last mile’ deliveries in an integrated system.
In addition, Mercedes-Benz demonstrated the next steps on the road to developing the cognitive car, while “Fit&Healthy” provides a vision of how society’s growing health consciousness can be intelligently combined with future mobility. The subjects of artificial intelligence, innovative solutions for networking vehicles with the smart home and Mercedes me play an important role at the show. The cult brand smart is also premiering the new, innovative “smart ready to share” service just for the CES.