Mercedes-Benz Malaysia and Hap Seng Star formalize 7th Autohaus in the country

Mercedes HSS Kota Kinabalu Autohaus Mercedes-Benz Malaysia, alongside one of the preferred Dealers, Hap Seng Star, has announced their newest State-of-the-Art Autohaus in Kota Kinabalu, the Capital City of the State of Sabah. The new Mercedes-Hap Seng Star Autohaus Kota Kinabalu (HSS Kota Kinabalu) represents the seventh full-fledged Autohaus in the country.

The result of a successful partnership between dealer and distributor, HSS Kota Kinabalu is strategically located with greater accessibility and visibility to customers. Housed at Ground Floor of Plaza Shell at 29 Jalan Tunku Abdul Rahman, HSS Kota Kinabalu is spread across 7,346 sq ft. With an additional RM30 million in investments, the launch represents the start of a long-term expansion plan for Hap Seng Star to further enhance its reach to its customers in East Malaysia, beginning with HSS Miri which was launched in May 2015.

At its new location, HSS Kota Kinabalu is managed by 11 employees who are trained to offer a new benchmark of customer experience. With a track record of award-winning showrooms and an investment of RM2.0 million, Hap Seng Star’s latest Autohaus incorporates key aspects of the Mercedes-Benz Presentation System II (MPS II), an extensive guide to showroom design.

The Mercedes-Benz workshop in Inanam has also been refurbished as part of the establishment of this new Autohaus. Providing after-sales services to Mercedes-Benz passenger cars and commercial vehicles, the 24,000 sq ft workshop will accommodate growing after-sales service demands in Kota Kinabalu. At present, the MPSII-compliant workshop has a work bay capacity for 14 passenger cars and two commercial vehicles providing general repair and body and paint work.

Mercedes HSS Kota Kinabalu Autohaus_2

Dr Claus Weidner, President and CEO of Mercedes-Benz Malaysia, commented, “HSS Kota Kinabalu is a positive step in developing our dealer network, especially in East Malaysia. Our presence in this region dates back to 1969, and our partnership with Hap Seng Star, has served to strengthen it. Hap Seng Star has fully embraced an ‘enduring passion’ for the Mercedes-Benz brand and business that continues till today.”

Hap Seng Star COO Harald Behrend added, “In line with Mercedes-Benz’s philosophy, our commitment to the brand stretches from ensuring product and service quality, to providing innovative solutions to our customers. Since 2004, we have forged a path with many milestones in the Mercedes-Benz Malaysia network expansion, recognition of our Autohauses and distribution rights of passenger cars and commercial vehicles. HSS Kota Kinabalu serves as a testament to our continued dedication towards upholding the Mercedes-Benz brand and ongoing expansion strategy in East Malaysia.”

Backed by a 40-year brand presence in East Malaysia, Mercedes-Benz Malaysia and Hap Seng Star are passionate about expanding their reach here and Peninsula Malaysia. Hap Seng Star was first appointed as a Mercedes-Benz authorized dealer in 2004 for Klang Valley, and its Jalan Sultan Ismail showroom followed soon after. With roots in Kuala Lumpur, Hap Seng Star was also awarded, by Mercedes-Benz Malaysia, distributor rights for Mitsubishi FUSO in Sabah and Sarawak in 2005.

Mercedes-Benz Malaysia and Hap Seng Star partnership has thrived to a whole new level since it first came about, almost 11 years ago. With HSS Kota Kinabalu, HSS Kuching and HSS Miri in East Malaysia, Hap Seng Star is also present in Kinrara, Balakong, Jalan Sultan Ismail, and Jalan Ipoh in the Klang Valley.

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