Mercedes-Benz M’sia announces 3rd quarter hike in Luxury/Premium segment

 2013 Mercedes-Benz CLA 45 AMG Racing Series Mercedes-Benz M’sia have confirmed that their newer variants have been well received in the domestic luxury/premium car market. Based on its positive third quarter results, Mercedes-Benz M’sia, celebrating its 10th anniversary, posted an uptrend of 40.2 percent from quarter two to three thanks largely in part to the newer variants such as the A-Class and E-Class.

The A-Class which debuted in June, continued its uptrend with consistently high demand, recording sales of 340 units since. Demand for the A-Class peaked in July with 131 units ordered and similarly the recently launched E-Class has had an encouraging start with positive sales figures and demand for both models have since significantly exceeded supply. While the A-Class recorded a staggering 933.3 % increase, the Mercedes-Benz B-Class and large sedan S-Class accumulated a hike of 30.1% and 44.4%, respectively

MBM President and CEO Roland Folger

“We are extremely pleased with the market response for the new A- and E-Class variants. It is certainly very encouraging for us to keep on delivering our best to customers not just in quality vehicles that are the epitome of comfort and style, but also continue providing the best possible service,” Roland Folger, Mercedes-Benz Malaysia (MBM) President and CEO, echoed. “As we continue our investments in the country, we hope that the 2014 Budget will promote a level playing field to maintain the competitiveness and ultimately growth of the local automotive industry. Apart from the variants introductions, we are also focused on expanding our dealer network, with the most recent Autohaus, under the Cycle & Carriage, in Glenmarie.”

In the third quarter, MBM increased sales by 15.6 per cent from the previous quarter, recording year to date sales of 5,747 vehicles. Mercedes-Benz Commercial Vehicles and Mitsubishi FUSO, meanwhile, recorded total year-to-date sales of 100 units and 1885 units respectively.

As fuel quality is an important factor for the optimum performance and long-term maintenance of luxury passenger vehicles, MBM’s President have expressed some hope for improved fuel quality in the country to ensure the latest Mercedes-Benz energy efficient vehicles could be introduced locally.

To complement the recent launches has been the introduction of Agility Financing, offered under Mercedes-Benz Services M’sia. The financing package gives back the control to its customers in providing them the flexibility; security and affordability to settle, extend or return the vehicle at the end of each agreement.

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