|Mitsubishi Motors U.S.A., prior to the end of the year, announced it achieved five million vehicle sales in all of the United States.|
Mitsubishi was introduced in America in 1982 and began selling three variants: the Tredia, Cordia and Starion sedans. Since then, the brand has gone on to manufacture and sell popular vehicles such as the 3000GT, Eclipse, Montero, Galant and the recently retired Lancer Evolution.
Mitsubishi recently reported its 21st consecutive month of year-over-year sales increases, and is up 23 percent over the same period in 2014. The Mitsubishi Outlander, which launched in August with over 100 improvements, is up 43 percent for the year. Combined with the Outlander Sport, Mitsubishi’s family of stylish, safe and fuel-efficient CUVs is up 26 percent for the year.
Spurred by the Outlander as well as the recently introduced Mirage GT, overall sales for the year has been on the rise, especially towards the end of the year. The Outlander and Outlander Sport, Mitsubishi sales leader, has received much improved looks and performance, which would further appeal to its target demographics. To top it off, the 2016 Outlander Sport boasts a number of improvements including a redesigned steering wheel, new 6.1-inch Display Audio, high quality seat fabrics, new power folding side mirrors with LED turn indicators and a new 18-inch alloy wheel design. The bold Mitsubishi “Dynamic Shield” front design concept ties the Outlander Sport to its bigger sibling, the seven-seater Outlander, bringing a cohesive design language to the marque.
As a matter of fact, the 2016 Mitsubishi Outlander is about to debut in the country, courtesy of the folks at Mitsubishi Motors Malaysia (MMM).
“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future,” said Don Swearingen, executive vice president, MMNA. “Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”
Mitsubishi Motors U.S.A. or North America’s product lineup consists of the i-MIEV, Mirage, Lancer, Outlander Sport and Outlander.
Edited: Mitsubishi Motors North America